IKEA had taken a swipe after news reports emerged that the stolen bench had cost SG$1,500, a revelation which got ridiculed by netizens.
The deal looks to generate more interest towards Indonesia as a tourism destination, especially towards Millennials.
This is with local operators including XL Axiata, Bolt, Hutchison 3 Indonesia and Smartfren.
CFO Moeller added that total reach and frequency had "probably increased" in the quarter, while total marketing spend required to deliver that increase was down – resulting in efficiencies.
The moves comes shortly after an internal audit which also saw the exit of Alain Ong, CEO of Pokka International and Lai’s husband.