Kopiko, Kapal Api and Tolak Angin were featured on these billboards, which involved huge floral arrangements.
Parent company Tapestry will bank on technology to modernise the customer experience - mainly through customisation.
Asian Millennial mothers have been found to be increasingly influential as key decision makers in families, having a disproportionate control over the family spend.
This is part of IMDA’s initiative to bring public service content to more Singapore viewers anytime, anywhere.
He has also stepped down from his role as director of external affairs and marketing at the Lee Kuan Yew School of Public Policy.