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eBay appoints Mediacom to global media account

eBay has consolidated its global media account with WPP’s Mediacom. Globally, the online retailing giant had been working with both Mediacom and Publicis Media, however at the time of the review, a spokesperson told Mumbrella that consolidating its media agency...

eBay to review global media agency arrangements

Online e-commerce giant eBay is reviewing its media planning and buying arrangements on a global level. A spokesperson told Mumbrella that consolidating eBay’s media agency partners would allow the brand to streamline its marketing approach around the world. “With...