We all hear it all the time: Data is the be all and end all of marketing. What does the data say? Does the data support decision making? Have we checked data for customer insight?
According to media buyers and planners, and marketers, ?COVID-19 will have a bigger impact ?on advertising than the ?GFC?.
In the wake of increased digital marketing following mandatory isolation, new research shows six in 10 consumers are less inclined to use a product if their data is used for any purpose.
Brands are continuing to pull together and offer added value to both customers and the community at large during the COVID-19 pandemic.
Finder has released a solution for secure online identity verification for banking details in its new app, a very timely solution given the current necessity for Australians to self isolate.