by Vanessa Mitchell | Sep 21, 2020 | big data, data strategy, data-driven marketing, digital marketing, marketing strategy
We all hear it all the time: Data is the be all and end all of marketing. What does the data say? Does the data support decision making? Have we checked data for customer insight?
by Vanessa Mitchell | Mar 31, 2020 | COVID-19, digital advertising, digital spend, eMarketer, IAB, Interactive Advertising Bureau (IAB) Australia, marketing spend, marketing strategy
According to media buyers and planners, and marketers, ?COVID-19 will have a bigger impact ?on advertising than the ?GFC?.
by Vanessa Mitchell | Mar 31, 2020 | consumer trust, COVID-19, digital strategy, Digital trust, GroupM, marketing strategy
In the wake of increased digital marketing following mandatory isolation, new research shows six in 10 consumers are less inclined to use a product if their data is used for any purpose.
by Vanessa Mitchell | Mar 30, 2020 | ACM, Bolt Bikes, brand purpose, business australia, coronavirus, COVID-19, Junkee Media, marketing campaigns, MTV, Network 10, Nickleodeon, Order Up!, Skip, UNILEVER, viacomcbs
Brands are continuing to pull together and offer added value to both customers and the community at large during the COVID-19 pandemic.
by Vanessa Mitchell | Mar 27, 2020 | App, Auth0, banking security, brand trust, Consumer Data Right, COVID-19, Finder, identity security, internet security, open banking
Finder has released a solution for secure online identity verification for banking details in its new app, a very timely solution given the current necessity for Australians to self isolate.
