by Vanessa Mitchell | Jun 17, 2019 | Advertising
?For a company that receives over 200,000 customer responses each year, implementing a voice of customer (VoC) platform can seem more than a little daunting. Add in some 25 different trackers (most companies have two), and the program can become downright...
by Vanessa Mitchell | Jun 14, 2019 | aerial imagery, artificial intelligence (AI), data insights, datasets, machine learning, marketing strategy, NearMap
Nearmap has unveiled streaming 3D online and previewed artificial intelligence (AI) technology which could be a game-changer for marketers.
by Vanessa Mitchell | Jun 13, 2019 | Customer Experience, customer journey, customer need, cx, CX investment, digital marketing, Gartner, Research, voice of customer
Three-quarters of organisations increased customer experience (CX) technology investments in 2018, according to Gartner.
by Vanessa Mitchell | Jun 13, 2019 | Advertising, digital marketing, Domo, Google, HootSuite, LiveTiles, Microsoft, salesforce, Tableau, Zendesk
All the latest martech and adtech news this week from Google, Looker, Salesforce, Tableau, Xandr, Wrappt, Insentia, LiveTiles, Zendesk, Microsoft, Domo, Hootsuite, and more
by Vanessa Mitchell | Jun 13, 2019 | data-driven marketing, digital advertising, digital marketing, Hisense, marketing campaigns, marketing strategy
?As a challenger brand, Hisense is operating in a dynamic environment and its marketing campaigns must reflect this to maximise return on investment. Which is why its digital-focused marketing is driven by unified data, and extensive research, as witnessed by its most...
