All the latest martech and adtech news this week from Terminus, Intercom, Engagio, LiveTiles, Informatica, Native, Blueshift and Quantum Metric.
B2B brand marketers are recognising the difference content can make to the bottom line, but few are clear on how to execute it.
Sizmek has been thrown a lifeline, with reports Zeta Group plans on buying the embattled adserver’s DMP and DSP for around US$36 million.
Aiming for bigger and better digital experiences could well be a double-edged sword for marketers and in fact lead to poorer experiences for customers, Riverbed's CMO says.
?Brand marketing director, Gwenda van Vliet, is the new CMO of ?G-Star RAW? in a global remit.