by Vanessa Mitchell | Dec 6, 2019 | Advertising
WPP announced it has completed 90 per cent of the transaction to sell 60 per cent of Kantar, its global data, research, consulting and analytics business, to Bain Capital Private Equity, in a deal worth around £2.4 billion.
by Vanessa Mitchell | Dec 6, 2019 | customer experience management, Dan Murphy’s, data insights, data strategy, data-driven marketing, Endeavour Drinks, hyperpersonalisation, personalisation
?Head of data and personalisation at Endeavour Drinks, Andy Sutton, had a very clear remit when he started at Dan Murphy’s 18 months ago: To transform customer experience (CX) in a way that not only drives revenue, but also drives a better outcome for customers.
by Vanessa Mitchell | Dec 5, 2019 | Facebook, Instagram, market research, marketing campaigns, Social Media Marketing, the butterfly foundation
Social media obsession with perfection is getting a drubbing with research showing social media is having a negative impact on body image.?
by Vanessa Mitchell | Dec 5, 2019 | California Consumer Privacy Act, consumer protection, data privacy, data privacy legislation, data-driven marketing, digital marketing, Facebook, GDPR, IAB, Interactive Advertising Bureau (IAB) Australia, Social Media Marketing, Twitter
Australia might be lagging on consumer data privacy legislation, but several local companies will still need to comply with global legislation, the latest of which is the rollout of the California Consumer Privacy Act (CCPA) on 1 January 2020.
by Vanessa Mitchell | Dec 5, 2019 | 2020 prediction, 250ok, artificial intelligence (AI), Blue Prism, Customer Experience, EZ Texting, Gartner, Isentia, marketing predictions, Orchard, personalisation, Pimcore, Publicis.Sapient, RelationEdge, The Company We Keep (TCWK)
Technology is changing faster than marketers can keep up, offering up a never ending land of promises. Increasingly, hard decisions need to be made regarding which technology to implement and whether it can be tied back to measurable marketing objectives. Technology...
