All the latest martech and adtech news this week from Taboola, Hyp3r, IBM, Adelphic, DataSine, Talend, HYP3R, Domo, WorldStack, Aprimo, LiveTiles and more.
The old four 'Ps' of marketing - product, price, promotion and place - are no longer relevant to tech-driven marketing, says CMO and senior vice-president of Pitney Bowes, Bill Borrelle.
?Former Miele marketing director for Italy, Michele Laghezza, has been appointed marketing director for the manufacturer of domestic appliances in Australia and New Zealand.
Marketers are so time poor, they are not realising the omnichannel goals they wish to achieve, according to president and founder of dotdigital, Tink Taylor.
Workplaces of the future will be about upskilling and investing in existing talent, rather than poaching and recycling, said General Assembly's president and COO, Scott Kirkpatrick, on a visit to Sydney this week.