by Vanessa Mitchell | Apr 25, 2019 | account-based marketing, adtech, Blueshift, digital marketing, Engagio, informatica, intercom, LiveTiles, marketing technology, martech, native, Terminus
All the latest martech and adtech news this week from Terminus, Intercom, Engagio, LiveTiles, Informatica, Native, Blueshift and Quantum Metric.
by Vanessa Mitchell | Apr 24, 2019 | B2B marketing, Content Marketing, content strategy, market research, marketing strategy
B2B brand marketers are recognising the difference content can make to the bottom line, but few are clear on how to execute it.
by Vanessa Mitchell | Apr 23, 2019 | chapter 11 bankruptcy, Sizmek, Zeta group
Sizmek has been thrown a lifeline, with reports Zeta Group plans on buying the embattled adserver’s DMP and DSP for around US$36 million.
by Vanessa Mitchell | Apr 23, 2019 | B2B marketing, CMO role, customer experience management, digital marketing, digital performance, employee experience, riverbed, user experience
Aiming for bigger and better digital experiences could well be a double-edged sword for marketers and in fact lead to poorer experiences for customers, Riverbed's CMO says.
by Vanessa Mitchell | Apr 22, 2019 | CMO role, G-Star RAW, marketing careers
?Brand marketing director, Gwenda van Vliet, is the new CMO of ?G-Star RAW? in a global remit.
