According to media buyers and planners, and marketers, ?COVID-19 will have a bigger impact ?on advertising than the ?GFC?.
In the wake of increased digital marketing following mandatory isolation, new research shows six in 10 consumers are less inclined to use a product if their data is used for any purpose.
Brands are continuing to pull together and offer added value to both customers and the community at large during the COVID-19 pandemic.
Finder has released a solution for secure online identity verification for banking details in its new app, a very timely solution given the current necessity for Australians to self isolate.
?Unilever, the manufacturer of brands including Dove, Rexona, Lifebuoy, TRESemme, OMO, Surf, Streets and Continental, announced a wide-ranging set of measures to support global and national efforts to tackle the COVID-19 pandemic.