by Vanessa Mitchell | Feb 14, 2019 | Adelphic, adtech, Aprimo, DataSine, Domo, Hyp3r, martech, Ooyala, Taboola, talend, WorldStack
All the latest martech and adtech news this week from Taboola, Hyp3r, IBM, Adelphic, DataSine, Talend, HYP3R, Domo, WorldStack, Aprimo, LiveTiles and more.
by Vanessa Mitchell | Feb 14, 2019 | CMO role, digital marketing, leadership, marketing analytics, marketing leadership, marketing strategy, marketing technology, Pitney Bowes, Sendle
The old four 'Ps' of marketing - product, price, promotion and place - are no longer relevant to tech-driven marketing, says CMO and senior vice-president of Pitney Bowes, Bill Borrelle.
by Vanessa Mitchell | Feb 13, 2019 | marketing careers, Marketing Roles, Miele
?Former Miele marketing director for Italy, Michele Laghezza, has been appointed marketing director for the manufacturer of domestic appliances in Australia and New Zealand.
by Vanessa Mitchell | Feb 13, 2019 | brand strategy, digital marketing, dotdigital, dotmailer, marketing technology, omnichannel marketing, personalisation, rebrand
Marketers are so time poor, they are not realising the omnichannel goals they wish to achieve, according to president and founder of dotdigital, Tink Taylor.
by Vanessa Mitchell | Feb 11, 2019 | CMO roles, digital transformation, future proofing, leadership, marketing careers, marketing function, marketing talent, Online Marketing, upskilling
Workplaces of the future will be about upskilling and investing in existing talent, rather than poaching and recycling, said General Assembly's president and COO, Scott Kirkpatrick, on a visit to Sydney this week.
