by Twitter | Jan 11, 2021 | Sponsored
By Miranda Lo, senior marketing manager, global business brand team, Twitter How a brand launches can make or break campaigns. After the planning and testing phases are complete, brands must ask one important question: Are they ready to hit the ground running with a...
by Twitter | Dec 10, 2020 | Sponsored
Liz Lenahan, scaled business marketing lead, TwitterE.J. Samson, content and social business strategy lead, Twitter If you’re reading this, chances are you’ve thrown your fair share of 2020 marketing plans out the window. Scrapped shoots, delayed launches,...
by Twitter | Nov 19, 2020 | Sponsored
By E.J. Samson, content strategy lead, global business marketing, Twitter Some companies will talk about the need for sustainability until the cows come home. Others, like Burger King, simply take action. This summer Burger King launched its Cows Menu initiative, a...
by Twitter | Oct 29, 2020 | Sponsored
As the world adjusts to the new normal, sports and entertainment publishers are faced with a challenge — with live audiences no longer able to take their seats at stadiums and arenas, how do they get passionate fans involved in the energy of the moment on social...
by Twitter | Oct 23, 2020 | Sponsored
Consumers are online for a multitude of reasons, which means their mindsets shift in any given moment from search or research to entertainment and information. To make those moments matter, marketers must boost connections between brands and premium content publishers...
