by Tom Jarvis | Oct 22, 2020 | Uncategorized
Tom Jarvis, founder of the Wilderness Agency takes a look at why shortform video new start Quibi couldn't even see out the year, for one, he thinks you can’t dictate the terms of consumption Hollywood-style anymore. Quibi, the Hollywood suits’ answer to online video,...
by Tom Jarvis | Aug 27, 2020 | Uncategorized
Tom Jarvis, founder of the Wilderness Agency, believes that movie marketing is a relic of our analogue, VHS past. For better or worse, its reinvention comes now. Here’s how he would do it. Imagine if Tesla spent millions of dollars selling you the chance to drive a...
by Tom Jarvis | Jul 29, 2020 | Uncategorized
The author Chris Anderson wrote many years ago in The Long Tail: “If the 20th century entertainment industry was about hits, the 21st will be equally about misses.” Anderson correctly predicted that “unlimited selection is revealing truths about what consumers want...
by Tom Jarvis | Jul 29, 2020 | Uncategorized
This time last year, if someone had said the phrase ‘social distancing’ to you, you would probably have turned your nose up at them. But earlier this year when the world was hurled into lockdown, this pairing of words invaded our everyday conversations and became the...
by Tom Jarvis | Jul 17, 2020 | Uncategorized
Welcome to our third edition of our monthly social platform update. The global pandemic has definitely affected social media in a multitude of ways. Facebook’s Q1 2020 results have shown an increase in its Daily Active Users (DAUs) of 11% year-on-year (1.7 billion),...
