by Tipser | Jan 19, 2021 | Sponsored
With the physical and social aspects of shopping stripped away due to various lockdown restrictions around the globe, shoppable social media is poised to fill the void. In a recent example, Instagram launched its Reels and Shop tab for users to connect with brands...
by Tipser | Dec 16, 2020 | Sponsored
Data-driven marketing helps brands understand where consumers are within the shopper journey, enabling them to predict better what the customer might do next. And while this data allows brands to target advertising throughout the path to purchase, the method is...
by Tipser | Dec 1, 2020 | Sponsored
We are in an experience era. Brands are striving to become more experience-led online through personalized product recommendations, customer reviews and product tutorials, but as e-commerce booms they’ll need to do more to cater to consumers. An estimated 1.92...
