by Tim Peterson | Nov 16, 2018 | Media, plusgeneral
The Washington Post went hard to make sure that programmatic advertising didn’t compromise its ability to comply with the General Data Protection Regulation. For European site visitors, the newspaper publisher stopped selling personalized ads through Google’s ad...
by Tim Peterson | Nov 14, 2018 | Media
Facebook’s effort to extend its ad business to the television screen is running into problems. Two years after Facebook extended its Audience Network ad network to the connected-TV market, Facebook is shutting down the connected-TV side of its ad network and will stop...
by Tim Peterson | Nov 13, 2018 | Media
Today’s TV market belongs neither to the networks and streaming services buying shows nor the production studios and other companies selling shows. The competition has heightened on both sides, leading show buyers to look for safe bets to put on their properties and...
by Tim Peterson | Nov 12, 2018 | dvmsnov18, Media, plusgeneral
In the third quarter of 2018, TV networks, including Turner, NBCUniversal and Discovery, continued to see their advertising revenues grow despite their shrinking linear TV audiences. The trend may seem counterintuitive but indicates how TV networks have managed, thus...
by Tim Peterson | Nov 9, 2018 | Online Marketing
The doors to this year’s ComplexCon opened at 11 a.m. on Nov. 3, and within two hours, one of the hundreds of brands selling merchandise in the Long Beach Convention Center had to close its booth. More than 100 attendees at media company Complex’s annual Comic-Con for...
