by Tim Peterson | Jul 28, 2021 | Business of TV, fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week recaps the top trends from this year’s TV advertising upfront negotiations and what they portend for the next year. The upfront reviewTV networks’ advertiser debt dilemmaHollywood’s updated product, TV’s programming pileup and more...
by Tim Peterson | Jul 22, 2021 | Digiday, Media, mediabriefing, plusbriefing
This week’s Media Briefing looks at how the pandemic and the cookie’s eventual demise have created the conditions for the programmatic ad market that publishers have been pushing for, with a shift to private buying coinciding with prices pushing past pre-pandemic...
by Tim Peterson | Jul 22, 2021 | Digiday, Media, mediabriefing, plusbriefing
This week’s Media Briefing looks at how the pandemic and the cookie’s eventual demise have created the conditions for the programmatic ad market that publishers have been pushing for, with a shift to private buying coinciding with prices pushing past pre-pandemic...
by Tim Peterson | Jul 21, 2021 | Business of TV, fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week looks at how the free, ad-supported streaming TV market has entered a new era in its maturation. FAST forwardNetflix’s Q2 2021 earnings reportTV broadcasters’ staggered fall programming schedulesMedia giants’ bundle debate,...
by Tim Peterson | Jul 20, 2021 | Media, podcasts, Publishing in the Platform Era
Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify Many athletes have made moves into the media business, from Derek Jeter with The Players’ Tribune to LeBron James with Uninterrupted and SpringHill Entertainment to Alex Morgan, Sue Bird, Chloe Kim and...
