by Tim Peterson | Mar 21, 2019 | Online Marketing
Last year, Earthbound Brands, a brand management and licensing company, was preparing to debut its own home goods brand, Under the Canopy. The company had signed a deal to soft-launch the brand exclusively in Bed Bath & Beyond stores in October and was looking for...
by Tim Peterson | Mar 21, 2019 | Online Marketing
The share of TV households in the U.S. that can be targeted with ads on traditional TV continues to rise as the barriers to buying addressable TV inventory continue to fall. But agency ad buyers have another issue with addressable TV advertising: there just aren’t...
by Tim Peterson | Mar 19, 2019 | Online Marketing
Agency ad buyers see an opportunity to take advantage of the converging-but-fragmented marketplace to keep costs in check during this year’s annual TV and digital video upfront ad-buying cycle. As a result of linear TV becoming more expensive, ad buyers are looking to...
by Tim Peterson | Mar 18, 2019 | Online Marketing
As a TV advertising joint venture owned by Charter, Comcast and Cox, NCC Media generated $2 billion in revenue last year from selling ads on TV. This year the company is looking to grow that figure by also selling ads online. NCC Media has been able to use its parent...
by Tim Peterson | Mar 15, 2019 | Online Marketing
The industry’s anti-fraud initiative for online advertising has finally and officially made its way to OTT and mobile in-app advertising. On March 13, the Interactive Advertising Bureau Tech Lab released the final version of app-ads.txt, which is intended to combat...
