by Tim Peterson | Jul 16, 2019 | Media
VidCon, the annual Comic-Con-esque event for the online video crowd, attracts people willing to travel across the country to Anaheim, California, to see digital video stars like Joey Graceffa and Eva Gutowski. That level of commitment makes its attendees more keenly...
by Tim Peterson | Jul 12, 2019 | Media
Teens and tweens have tons of programming they can watch across traditional TV and online. So what are they actually watching? VidCon — the digital entertainment industry’s version of Comic-Con taking place this week in Anaheim, California — attracts thousands of...
by Tim Peterson | Jul 3, 2019 | Media
As predicted, years of entertainment giants and tech titans preparing to take on Netflix has led to the opening salvos being discharged — or at least formally announced — in the first half of 2019. And while the battle for the future of TV advertising has been...
by Tim Peterson | Jul 2, 2019 | Advertising
Programmatic advertisers have grown more comfortable buying publishers’ inventory on the open marketplace. That brings up questions about what role, if any, publishers’ private marketplaces, which enable publishers to maintain direct relationships with advertisers...
by Tim Peterson | Jun 28, 2019 | Advertising
In a sign of the times, Hearst is basing its video strategy around YouTube. YouTube has fueled much of Hearst Originals’ video revenue growth over the past two years, in terms of both audience and revenue. Following the February 2019 acquisition of digital network...
