by Tim Peterson | Apr 15, 2021 | Media, mediabriefing, plusbriefing
In this week’s Media Briefing, media executives share their podcast promotion and programming strategies. Publishers push for podcast playsBurner emails could render email-based identity tech uselessMedia company communityDraftKing’s media ambitions, The Wall Street...
by Tim Peterson | Apr 14, 2021 | fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week looks at how TV and streaming producers are preparing shows for a post-pandemic audience and to what extent the pandemic will figure into that programming. Post-pandemic-proof programmingTV measurement meleeNetflix’s Sony deal,...
by Tim Peterson | Apr 13, 2021 | Future of TV, podcasts
Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify Alisha Marie and Remi Cruz have built their careers by posting videos to YouTube. But their businesses have grown beyond Google’s digital video platform. Since Marie launched her YouTube channel in 2008 and...
by Tim Peterson | Apr 12, 2021 | Future of TV
Traditional TV’s adoption of digital’s audience-based ad targeting is underway, but it remains ensnared by a lack of standardization. So ad buyers are having to come up with ways to cobble together audience-based buys that span multiple TV networks. Dentsu has...
by Tim Peterson | Apr 8, 2021 | Media, mediabriefing, plusbriefing
In this week’s Media Briefing, platforms, data and privacy reporter Kate Kaye digs into how publishers are pushing back against the identity tech providers that are trying to access their first-party data. Publisher pressure on identity tech providersDigital media’s...
