by Tim Peterson | Nov 13, 2019 | Media
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video Briefing, please subscribe. The streaming wars are pushing companies like Walmart, with core businesses outside of...
by Tim Peterson | Nov 12, 2019 | Online Marketing
On paper, Walmart’s streaming video service Vudu has a compelling pitch to advertisers. The streamer plugs into the retailer to create a closed-loop system, similar to Amazon’s ad platform, where companies can aim ads at people based on their shopping histories and...
by Tim Peterson | Nov 11, 2019 | Advertising, Media
Bleacher Report’s soccer property B/R Football will debut an interactive show on its YouTube channel on Nov. 12. The series is part of the WarnerMedia-owned sports publisher’s recent shift to produce more mid- and long-form programming for platforms like YouTube...
by Tim Peterson | Nov 8, 2019 | Media
Facebook failed to count organic video views for a full weekend in October. Publishers, individual video creators and marketers view the outage as emblematic of both how nascent Facebook’s video platform remains and how error-prone it continues to be. From 1 p.m. PT...
by Tim Peterson | Nov 6, 2019 | Media
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video Briefing, please subscribe. If you ask publishing execs for one publisher doing it right, you’ll hear Complex a lot. That’s...
