by Tim Peterson | Jan 11, 2019 | Online Marketing
From 10 a.m. until 6 p.m. on Tuesday, Reddit executives, including CEO Steve Huffman, held eight hourlong meetings with five of the six major agency holding companies and several advertisers to pitch them on viewing Reddit as a viable alternative to Facebook and...
by Tim Peterson | Jan 10, 2019 | CES2019, Online Marketing
On Wednesday in Las Vegas, Facebook convened its client council at CES for one of its roughly quarterly check-ins led by Facebook’s vp of global marketing solutions Carolyn Everson. These meetings are opportunities for Facebook’s kitchen cabinet of top marketers and...
by Tim Peterson | Jan 9, 2019 | CES2019, Online Marketing
Marc Pritchard’s quest for transparency continues in 2019. As chief brand officer of Procter & Gamble, he has spent the past few years pressuring platforms, including Facebook and Google, to share more data regarding the ads running on their platforms, such as whether...
by Tim Peterson | Jan 9, 2019 | htsc, Media
In the lead-up to and in the wake of AT&T’s acquisition of Time Warner, the telecom giant’s executives talked a lot about the potential of combining the AT&T’s subscriber data with Turner’s advertising inventory to sell more targeted ads on traditional TV. Now, AT&T...
by Tim Peterson | Jan 8, 2019 | CES2019, Online Marketing
To get the Digiday CES Briefing in your inbox at 7 a.m. every day during CES this week, sign up here. The Consumer Electronics Show complements Cannes as one of two annual events for marketers and media executives to come together to assess the past year, set agendas...
