Select Page

Creative breakthrough: Can marketing truly change the world?

At its best, marketing has the power to change the world. It can raise awareness, change behaviors, elicit action and even start movements. But what are the risks and rewards for our industry during the Covid-19 crisis? As part of Digital Transformation Festival, The...

Why trust matters most when it comes to consumer data

Data is changing the way we live. It enables businesses to fulfill people’s genuine needs and desires. However, a whopping 92% of consumers have concerns about the amount of data companies and brands have collected about them, according to new research from Microsoft....