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Why brands can’t keep consumers in the dark on data tracking

Marketers are still not doing a good enough job explaining to consumers how their data is being tracked. Speaking on a panel at The Drum’s Programmatic Punch event earlier this month, Belle Cartwright, director of data strategy for EMEA at Essence, said that even...

Why marketers should stop comparing OOH programmatic to digital

Too many marketers just hit “copy and paste” on their digital strategies and try to apply them to out-of-home, and it’s the reason so many OOH campaigns fail, according to Nick Halas, global head of strategy at Posterscope. Speaking at The Drum’s Programmatic Punch...

Discover how content marketing platforms can boost productivity

It’s easy for marketers to get overwhelmed by data and miss out on a key piece of information about their target audience. Therefore having an effective content management platform in place could be the difference between either a successful or flat campaign. In their...

How data and technology are helping brands get closer to fans

Brands must provide excellent experiences around sport that truly add to the consumer experience or they’ll risk alienating their audience altogether. This was the view of Arjoon Bose, marketing head at General Mills, who was speaking at The Drum and IBM’s The...