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How data and technology are helping brands get closer to fans

Brands must provide excellent experiences around sport that truly add to the consumer experience or they’ll risk alienating their audience altogether. This was the view of Arjoon Bose, marketing head at General Mills, who was speaking at The Drum and IBM’s The...

Why brands should treat their consumers more like sports fans

Brand marketers could learn a thing or two from the way athletes and football clubs treat their fans, according to Debbie Vavangas, global garage lead and VP, IBM. Speaking yesterday at The Drum and IBM’s The Innovation Game interactive event, which saw a panel of...