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For and against: The Home Office's #knifefree chicken shop campaign

"It's a brilliant piece of media placement, but will it be effective?" The case for – David Felton is a freelance creative copywriter based in London As a junior social media manager at the now defunct Weapon7 agency, I learned this lesson firsthand in 2014 when we...

How does your campaign performance stack up?

Discover how retail brands experienced highly efficient CPAs across CTV campaigns for Q2. Download dataxu’s retail benchmark report below for global insights on media buying metrics across devices and format types for Q2.    

How does your campaign performance stack up?

How does your campaign performance stack up? Understand the average cost of media along with key performance metrics that Financial Service brands are experiencing across channels. Download dataxu’s Financial Services benchmark report for global insights on media...

Can brand humanity thrive in the era of data and tech?

As technology and data become more central in our daily lives, consumers are expecting more out of brands than ever before. They’re expecting personal, helpful, relevant messages; and tech giants like Google and Apple are making moves to ensure that brands step up...