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Editors’ picks: The best Ryan Reynolds ads of all time

Ryan Reynolds has turned advertising on its head during the past three years with the launch of his creative agency Maximum Effort. So much so that when we were pitched a story about Maximum Effort being acquired by a CTV player called MNTN, we thought we were being...

Ones to watch: which brands are defining mobile marketing today?

Mobile marketing has been transformed over the last decade from a niche, even neglected, space to encompassing pretty much all marketing activity. But as it’s expanded, looking for inspiration – for the brands creating new products, audiences, and whole markets that...

Editors’ picks: the best Guinness ads of all time

Whether it was the celebration of the reopening of pubs across the world or the go-to stout’s signature flavor, the new ‘looks like a Guinness’ campaign struck a chord with readers of The Drum. Yes, it’s yet another memorable ad for a brand that has been on top of its...

Brands search for new agency skills according to latest report

In a recent survey of brand marketers 61% suggested that their needs from agencies were changed due to the new conditions caused by the Covid crisis. Following The Drum’s recent Agency Outlook Report, The Drum has undertaken a survey of brand marketers to understand...