To highlight "the Mrs. Claus in all of us," the Seattle-based company launched a campaign across CTV, radio, influencer, social and other channels.
Brick-and-mortar retailers like Bloomingdale's, which is known for extravagant in-store holiday programs, are being forced to pivot this year.
Marketers are flocking to interactive virtual experiences, some of which are tailored for Halloween, as research suggests they can drive sales.
Given the COVID-19 pandemic's impact on consumer habits, the brand is focusing on comfortable clothing and charitable giving this season.
To give fans a "break" from pandemic-related stresses, the creator of the best temporary slogan will receive an 85-hour stay for two at a luxury hotel.