The streaming channel will offer continuous inspiration as the retailer positions itself to be the premier wedding planning expert.
Offering hair care and styling services while trialing in-store technology, the concept will debut in a two-story shop in London.
The retailer is tapping into a network of content creators and industry leaders to highlight products and drive sales.
Alegra O'Hare will be responsible for the brand's global marketing strategy, engaging with existing consumers and acquiring new ones....
Using their smartphones, shoppers can scan QR codes on in-store displays to virtually test out the cosmetics.