Following revenue declines and staff cuts, the company hopes its new program will draw in online shoppers.
Through the app's AR tools, shoppers can virtually try on fashion and beauty products from brands like Ganni, Bebe, Saie and Blume.
The social media platform will refocus on video, creators, shopping and messaging to hold its own against competitors like TikTok.
Facebook will begin testing a new AI-based visual search tool on Instagram amid its bid to improve the social commerce experience.
The new chief marketer steps in as livestream platforms are raising capital and the U.S. livestream market is poised for growth.