The funding brings its valuation to nearly $32 billion, and includes participation from Kirkbi, the investment firm behind The Lego Group.
The tech giant pitched the feature as a solution to search-based cart abandonment on e-commerce sites.
Brands are staking their territory in the metaverse, but the concept and tech underpinning it have yet to fully take shape.
Shoppers can click a "View Shop" button on merchants' profiles and browse up to 50 products on the platform.
Beauty brands have increasingly relied on augmented reality tools during the pandemic as shoppers prioritize safety.