The brand is among other companies bringing holiday celebrations directly to consumers sheltering in place.
With the "Parent Sitter Pack," the Mars gum brand looks to keep parents busy and out of the love lives of adult children who have moved back home due to the pandemic.
With the launch of its new energy bar, Kind escalates its marketing battle with competitor Clif and gets in on the accelerating at-home exercise trend.
To highlight "the Mrs. Claus in all of us," the Seattle-based company launched a campaign across CTV, radio, influencer, social and other channels.
Brick-and-mortar retailers like Bloomingdale's, which is known for extravagant in-store holiday programs, are being forced to pivot this year.