TikTok generated $4.7 million globally in revenue on Christmas, making it the top non-gaming app based on spending, according to Sensor Tower.
As the pandemic continues, brands are releasing kits to comfort consumers sheltering at home.
Other brands have created unique gigs and sought new songs and slogans from consumers stuck at home and looking for ways to entertain themselves.
Other brands have tried to calm consumers during the COVID-19 pandemic and 2020 presidential election cycle.
Donations of pre-lit Christmas trees to those impacted by the pandemic as well as a social media tree lighting push reflect how the retailer continues to focus on local communities.