Entrants to the digital gift swap are eligible to win a man cave valued at $13,000 that includes a custom branded billiards table and flat-screen TV.
Its latest music-infused campaign will splice fan content into a music video for the Grammy Awards as the pandemic pauses traditional ad shoots.
With her latest marketing collaboration, Gellar's Zoom cooking class comes as the pandemic changes many consumers' plans for the holiday.
Its e-commerce push comes as the marketer's research shows 50% of U.S. residents plan to shop for holiday groceries online, up from 15% last year.
Inspired by the sacrifice essential workers have made during the COVID-19 pandemic, the brand teamed up with private aviation company Wheels Up.