by Stephen Lepitak | Oct 19, 2018 | Uncategorized
The UK will remain a key market for Publicis Groupe regardless of what happens with Brexit, its chief executive Arthur Sadoun has said, stating his belief in the country and in the local team leading the world’s third-largest advertising agency network. He spoke to...
by Stephen Lepitak | Oct 17, 2018 | Uncategorized
Love Island, the hit ITV2 game show series that pairs couples in an enclosed sun kissed-set, is the future for how ITV believes it can successfully work with brands, the broadcaster has stated. At its ITV Palooza held in London, which featured the broadcaster’s top...
by Stephen Lepitak | Oct 16, 2018 | Uncategorized
The Drum has introduced an online registration process that will ask users to submit their name, email address and professional needs from the website in order to access some of the content published going forward. In introducing the registration and sign in process,...
by Stephen Lepitak | Oct 15, 2018 | Uncategorized
The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to them about what insights they can offer the rest of us. This week Publicis Media's chief executive Steve King takes on The...
by Stephen Lepitak | Oct 12, 2018 | Uncategorized
It wasn’t a surprise that within weeks of Mark Read taking over the reins at WPP, he would move to fill the void left at the top of Wunderman by his ascension. The choice for Wunderman's new global chief executive was a straight shoot-out between the EMEA and American...
