by Stefano Hatfield | Mar 4, 2021 | Uncategorized
Amid the hundreds of thousands of words spilled on the efficacy of advertising in the digital age; how its measurability, agility, targeting capabilities and ever lower CPM are all a boon for clients, there remains a seldom talked about elephant in the room when it...
by Stefano Hatfield | Feb 23, 2021 | Uncategorized
If Covid has taught marketers anything, it is the need for agility and being able to understand what customers are thinking, how they prefer to be communicated with and what the right messaging mechanisms are. These were the messages to emerge from Outbrain Unveil, an...
by Stefano Hatfield | Feb 17, 2021 | Uncategorized
The advertising industry saw unprecedented change last year due to the dramatic impact of the COVID-19 pandemic. Such turbulence within the industry has shown no sign of easing in 2021, with many markets starting the new year under imposed restrictions. With several...
by Stefano Hatfield | Feb 16, 2021 | Uncategorized
The era of the third-party cookie is coming to an end. On line, Safari and Firefox have already started blocking them, and Chrome will finish phasing out support next year. Meanwhile, on mobile, Apple announced last year that iOS 14 would require app users to opt in...
by Stefano Hatfield | Feb 16, 2021 | Uncategorized
If Covid has taught marketers anything, it is the need for agility and being able to understand what customers are thinking, how they prefer to be communicated with and what the right messaging mechanisms are. These were the messages to emerge from Outbrain Unveil, an...
