by Stefano Hatfield | Jun 24, 2021 | Uncategorized
The question of how far to let influencers in on your creative process has long been hotly debated - even more so over the past year, where digital or social have been the only channels through which brands can communicate with locked-down audiences. Has this past...
by Stefano Hatfield | Jun 22, 2021 | Uncategorized
Every time you read an article about influencer marketing, someone, somewhere within the thousands of words written on the subject since the pandemic - usually a client - will pay tribute to the influencer, applaud the creative work, but then proceed to question the...
by Stefano Hatfield | Jun 21, 2021 | Uncategorized
Remote working and the accompanying host of collaboration tools it has required have been our lived experience during lockdown. But what has been the knock-on effect for creativity in marketing? From the wi-fi failing mid-Zoom call to having to deal with enormous file...
by Stefano Hatfield | Jun 18, 2021 | Uncategorized
The pandemic fast-forwarded and shoehorned years of digital transformation plans into 15 months. For many brands beyond food and certain FMCG sectors, the digital shopping experience became the shopping experience - in truth, with mixed results. Consumer expectations...
by Stefano Hatfield | Jun 15, 2021 | Uncategorized
Sometimes in marketing an idea comes along that is so simple and potentially transformational that it is easy to overlook, because its benefits seem so obvious that one might believe it already exists, or someone should surely have thought of it already. One such idea...
