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‘Measurable EQ’: Where science meets art in video ads

What is the role of emotional intelligence (EQ) in the development, execution and measurement of creative advertising? It’s still the most significant driving force behind 47% of the sales lift attributed to advertising overall, according to a Nielsen study. To...

Are influencers the new source of creativity?

The question of how far to let influencers in on your creative process has long been hotly debated - even more so over the past year, where digital or social have been the only channels through which brands can communicate with locked-down audiences. Has this past...