by Stefano Hatfield | Jul 20, 2021 | Uncategorized
We all have heroes, but it is rare that they change our lives tangibly and inspire us to take a different course. In marketing they can be our colleagues or clients, but a speaker at an event can have a transformative effect on a career. That was the case for Allie...
by Stefano Hatfield | Jul 20, 2021 | Uncategorized
We all have heroes, but it is rare that they change our lives tangibly and inspire us to take a different course. In marketing they can be our colleagues or clients, but a speaker at an event can have a transformative effect on a career. That was the case for Allie...
by Stefano Hatfield | Jul 15, 2021 | Uncategorized
The pandemic has hastened the pivot to digital exponentially, leaving some businesses unprepared. At the same time, the customer experience (CX) bar has been raised and buyers still expect businesses to be easy to buy from, engage with, and get service from. But who...
by Stefano Hatfield | Jun 28, 2021 | Uncategorized
What is the role of emotional intelligence (EQ) in the development, execution and measurement of creative advertising? It’s still the most significant driving force behind 47% of the sales lift attributed to advertising overall, according to a Nielsen study. To...
by Stefano Hatfield | Jun 24, 2021 | Uncategorized
The question of how far to let influencers in on your creative process has long been hotly debated - even more so over the past year, where digital or social have been the only channels through which brands can communicate with locked-down audiences. Has this past...
