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Are influencers the new source of creativity?

The question of how far to let influencers in on your creative process has long been hotly debated - even more so over the past year, where digital or social have been the only channels through which brands can communicate with locked-down audiences. Has this past...

New ways of working: Fuelling or hindering our creativity?

Remote working and the accompanying host of collaboration tools it has required have been our lived experience during lockdown. But what has been the knock-on effect for creativity in marketing? From the wi-fi failing mid-Zoom call to having to deal with enormous file...

How to recalibrate the customer experience with innovation

The pandemic fast-forwarded and shoehorned years of digital transformation plans into 15 months. For many brands beyond food and certain FMCG sectors, the digital shopping experience became the shopping experience - in truth, with mixed results. Consumer expectations...