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Why being a copycat can make our industry more inclusive

I don’t think anyone would argue with me for saying that advertising is a fiercely competitive industry – and rightly so. From the best creative ideas to innovative execution, a high premium is placed on doing things differently and standing out from the crowd. Being...

IWD 2021: How can we achieve gender equity?

It’s perhaps tempting to think that we’ve solved the issue of gender equity. Women in the UK no longer face the same very visible barriers they did 40 years ago and, as an industry, we have made great progress in building networks of trailblazers, drawing attention to...