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The Drum Show: the celebration of ‘The Outsiders’

We live in a world where brands no longer influence people. People do. That is the mantra of Iris Worldwide that was born 21 years ago. To celebrate its anniversary, Iris Worldwide has partnered with The Drum to launch ‘The Outsiders’ programme - the theme of The Drum...

Vox pop: What's fuelling creativity?

The big battleground today is customer experience. And when new(ish) technologies such as AI and programmatic become part of their lives – creating new behaviours, building opinions, and even helping win elections – the creatives sit up and take note....