“I’m excited to be on the journey with Cartelux as we scale and innovate our product, platform, and people."
Hong Kong consumers have been combining online and offline channels during their buying process, while they are also looking for more payment methods and familiar platforms to pay.
The expansion aims to bridge the gap between European luxury brands and affluent Asian customers.
The food delivery platform said Hong Kong restaurants have seen an 85% increase in revenue after launching virtual brands.
Gin will be responsible for driving growth for key clients. She will be reporting to Wunderman Thompson Hong Kong's managing director Matthew Parry.