by Simon Yuen | Jul 19, 2019 | Booking.com, Generation Z, Hong Kong, Millenials, Online Marketing, Research, Travel
59% of Hong Kong respondents said they would travel and see the world. Saving for a down payment on a property came second, at 51%.
by Simon Yuen | Jul 18, 2019 | Advertising, AirAsia, Airline, Branding, China, commercial, Hong Kong, Online Marketing, Tourism
The video includes three China influencers exploring off the beaten track attractions across Southeast Asia, while they perform a flying posture to tell the key message of the campaign.
by Simon Yuen | Jul 17, 2019 | digital, Funiture, IKEA, Online Marketing, Upgrade, Website
"Through its functionality upgrade, the website now inspires customers with more home decor ideas, while saving them time and energy during product selection."
by Simon Yuen | Jul 17, 2019 | Branding, Causeway Bay, Chicken, fast food, Hong Kong, KFC, Online Marketing
Three-dimensional art installations have been installed at each stairway, allowing customers to take instagrammable photos.
by Simon Yuen | Jul 16, 2019 | appointment, BLOOMBERG, Mark Froude, Singapore
Based in Singapore, Froude will lead Bloomberg’s sales organisation and advertising strategy in the region, overseeing cross-platform sales initiatives and the advancement of Bloomberg Media’s strategic consulting services.
