59% of Hong Kong respondents said they would travel and see the world. Saving for a down payment on a property came second, at 51%.
The video includes three China influencers exploring off the beaten track attractions across Southeast Asia, while they perform a flying posture to tell the key message of the campaign.
"Through its functionality upgrade, the website now inspires customers with more home decor ideas, while saving them time and energy during product selection."
Three-dimensional art installations have been installed at each stairway, allowing customers to take instagrammable photos.
Based in Singapore, Froude will lead Bloomberg’s sales organisation and advertising strategy in the region, overseeing cross-platform sales initiatives and the advancement of Bloomberg Media’s strategic consulting services.