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When is marketing like spycraft?

John le Carré once observed, “A desk is a dangerous place from which to view the world.” Of course, he was talking about spy craft, not marketing. Turns out, in the case of marketing, sometimes the inverse of le Carré’s tenet can be true. So as much as I stand by the...

From George Bernard Shaw to BLiX

I’ve always believed great comedy is born of anger. Comedians: angry people. A breed that wince at the everyday patterns of nonsense, absurdity and hypocrisy and who feel compelled to call it out. And I put inventors in the same neighbourhood as comedians. I was once...

Coronavirus: We can't just blame a bat baguette

A by-product of being an apex predator is this: you’re never short of arrogance or hubris. You know there’s no ‘sharp-toothed anything’ going to descend from above – because you are that sharp-toothed something. The true apex predator bends the world to his will. He...

Why the marketing industry needs a bigger boat

Brands are dead in the water. Sitting ducks. Bobbing inertly, waiting to be picked off one-by-one or a batch at a time - depending on the mouth-size of the hungry leviathan rising from the deep. Only, it doesn’t have to be so. But first, why the chomp? Why any...