Thinking outside the box is Dentsu’s forte. But the agency has taken a further step in setting up a creative team with the (deceptively simple) title of “Team B”
In his new role, Tan will lead the agency’s strategic delivery, as well as drive innovative business solutions. He will report to Popo Hu, managing director of Dentsu Hong Kong.
This latest agency launch follows last year's opening of Rapport Hong Kong and adds to 16 existing global markets for IPG's OOH specialists.
A simple invite for several other popular fast-food chain stores to celebrate the Mid Autumn Festival at its recently opened concept store in Causeway Bay went viral, with a number of brands jumping onboard.
Spanning over 10,000 sq ft, the cdf Beauty concept store is the union of two adjacent stores, featuring 45 internationally beauty brands.