Supported by technology from Alibaba Group, the store provides a unified, one-stop digital experience across the Starbucks app and mobile apps within the Alibaba ecosystem.
Candice Wong, digital marketing & e-commerce manager, Hong Kong & Taiwan, opens up to Marketing about the insights drawn from the launch of the app.
As the year closes, Google reveals Hong Kong's top trending searches in "Year in Search 2018", showing the individuals, stories and discussions that mattered most to Hongkongers.
The company has introduced a refreshed logo and visual identity, with the first wave of OOH advertising campaign rolled out at MTR stations, trams and buses.
The initiative is designed to support clients’ business needs at a time of increasingly rapid change, and help clients meet evolving consumer expectations and maintain competitive advantage via relevant technology.