by Sharon Kwok | Aug 28, 2019 | Agencies, creativity, Dentsu, Dentsu Japan Inc., Team B
Thinking outside the box is Dentsu’s forte. But the agency has taken a further step in setting up a creative team with the (deceptively simple) title of “Team B”
by Sharon Kwok | Aug 27, 2019 | Agencies, appointment, Dentsu, Dentsu Hong Kong
In his new role, Tan will lead the agency’s strategic delivery, as well as drive innovative business solutions. He will report to Popo Hu, managing director of Dentsu Hong Kong.
by Sharon Kwok | Aug 26, 2019 | Agencies, appointment, IPG, IPG Mediabrands, OOH, opening, Out of Home, Rapport, Rapport China
This latest agency launch follows last year's opening of Rapport Hong Kong and adds to 16 existing global markets for IPG's OOH specialists.
by Sharon Kwok | Aug 23, 2019 | Big Waster, KFC, Lucozade HK, Ma Pak Leung, Mcdonald's, Online Marketing, Pizza Hut, TamJai SamGor Mixian
A simple invite for several other popular fast-food chain stores to celebrate the Mid Autumn Festival at its recently opened concept store in Causeway Bay went viral, with a number of brands jumping onboard.
by Sharon Kwok | Aug 22, 2019 | Branding, cdf Beauty, duty free, Online Marketing, Shopping, store
Spanning over 10,000 sq ft, the cdf Beauty concept store is the union of two adjacent stores, featuring 45 internationally beauty brands.
