by Sharon Kwok | Jun 14, 2019 | Agencies, appointment, Chen Kam Fatt, Publicis, Publicis Groupe Hong Kong
Chen will be responsible for driving strategy planning and transformation of the Groupe across the span of its thirteen agency brands.
by Sharon Kwok | Jun 13, 2019 | Decathlon, event, Online Marketing, retail, sports
French sports company Decathlon will open its highly anticipated giant third store in Hong Kong this weekend. As part of the opening celebrations, an array of family-friendly activities across the weekends this month has been organised for visitors.
by Sharon Kwok | Jun 13, 2019 | 5G, Advertising, Online Marketing, SmarTone, TVC, Vanda Margraf
The ad is set to be the flagship of SmarTone’s branding communication this year. It aims to showcase the company’s network and express that its technological know-how is up to scratch for the imminent 5G era.
by Sharon Kwok | Jun 12, 2019 | Annie Liu, Beauty, Dermes, hair, Laurinda Ho, Metta Communications, Online Marketing, Tracy Chu
The campaign - created by creative agency Metta Communications - includes thematic video, an online short film, and educational video content.
by Sharon Kwok | Jun 11, 2019 | Advertising
The pop-up store consisted of seven zones, each designed to highlight Magnum’s premium combination of ice-cream and chocolate. The pop-up also aimed to celebrate the recent launch of the brand’s new double raspberry flavour.
