Circumventing limitations on shipping some medications, Mucinex mailed a related sample to people's homes while using mobile to support its brand and retail partner.
Lilian Tomovich, who joins Grove Collaborative from MGM Resorts, talked with Marketing Dive about building a new kind of CPG brand as consumer priorities shift.
Marketers in categories like toys and prescription eyeglasses have leaned in with big budget lifts, but what does the future hold as the economy reopens?
The Olympics have been postponed. Major leagues are suspending their seasons. How can brands pivot and still reach fans?
Brands from Sephora to Red Lobster are revisiting their rewards strategies amid tighter ad-targeting restrictions and greater demands for data privacy.