by Seb Joseph | Jun 24, 2022 | Advertising, Online Marketing, The Programmatic Marketer, Vevocannes22
The great ad tech rebundling is here. Well, it is if the smoke signals coming from the Riviera are anything to go on. Execs there can’t seem to stop talking about the issue it seems. “We are seeing the signs of the current and near-future haves and have-nots, those on...
by Seb Joseph | Jun 23, 2022 | Advertising, Marketing on Platforms, Online Marketing
When most ad execs preach the latest buzzworthy trend they’re likely promising visions that either already exist, are vague or are schemes no one actually wants. Mark D’Arcy isn’t one of those execs. The former vp of global business marketing at Meta wrote the...
by Seb Joseph | Jun 22, 2022 | Cannes, Online Marketing, Vevocannes22
Another Cannes, another sojourn for publishers to the south of France in search of validation from the rest of the market. It’s the old song and dance: Time and again, they have stated their case on the French Riviera only for the market to continue to take their...
by Seb Joseph | Jun 22, 2022 | Cannes, Online Marketing, Vevocannes22
Another Cannes, another sojourn for publishers to the south of France in search of validation from the rest of the market. It’s the old song and dance: Time and again, they have stated their case on the French Riviera only for the market to continue to take their...
by Seb Joseph | Jun 21, 2022 | Brand Safety, Online Marketing
When it comes to advertising around news, fear often overrides sense among marketers. They’re more worried about being inadvertently associated with an extreme event than they are the halo effect that comes with supporting the accurate reporting of world changing...
