by Seb Joseph | Jul 1, 2020 | Media
Patagonia is preparing for life without Facebook. Despite the advertiser’s reliance on the social network for reach, it will not return unless specific changes to the platform are made, said one of its top marketing execs. “It’s no secret that social media platforms...
by Seb Joseph | Jun 30, 2020 | Media
As more advertisers pull money from Facebook over its handling of hate speech, attention has turned to how their dollars are funding similar divisive content across the rest of the internet, right down to how they segment audiences. As June comes to a close, some of...
by Seb Joseph | Jun 29, 2020 | Media
As the rising challenger to established social networks, TikTok is starting to press home its last-mover advantage to marketers eager for options and alternatives and greater control. In its latest pitch to advertisers during the NewFronts in the U.S. and an online...
by Seb Joseph | Jun 29, 2020 | Media
As the rising challenger to established social networks, TikTok is starting to press home its last-mover advantage to marketers eager for options and alternatives and greater control. In its latest pitch to advertisers during the NewFronts in the U.S. and an online...
by Seb Joseph | Jun 24, 2020 | Media
After pulling ads from Facebook over its failure to counteract the spread of hate speech, The North Face has other media owners in its sights. Marketers at the outdoor retailer have been told not to buy paid advertising or post organic content to Facebook in the U.S....
