by Seb Joseph | Jul 29, 2021 | Marketing on Facebook, Online Marketing
Long-term gains seldom come without short-term pain as the state of Facebook’s ads business bares out. The social network has been at the sharp end of Apple’s crackdown on in-app tracking since it started three months ago. Media dollars have been paused and...
by Seb Joseph | Jul 28, 2021 | Beyond Ads, Online Marketing
Nothing says a media trend is here to stay quite like marketers scrambling to take it in-house. On this basis, gaming has well and truly arrived — or at least it has for AB InBev, Nike, Adidas, Puma, Red Bull, PepsiCo, Manchester City, KFC and Pizza Hut, to name a...
by Seb Joseph | Jul 26, 2021 | future of work, Online Marketing
Now that the media and marketing industries are muddling their way out of lockdown, Digiday asked a bunch of execs to select either three music tracks or nominate a podcast that got them through those tough times. From tunes that provided the backdrop for kitchen...
by Seb Joseph | Jul 22, 2021 | Media, The Programmatic Publisher
As the ad tech industry rewires itself around the contours of privacy, supply-side platforms are reinventing themselves (again). In fact, reinvention is becoming something of necessity at this end of the market. Otherwise, those sell-side ad tech vendors would...
by Seb Joseph | Jul 22, 2021 | Media, The Programmatic Publisher
As the ad tech industry rewires itself around the contours of privacy, supply-side platforms are reinventing themselves (again). In fact, reinvention is becoming something of necessity at this end of the market. Otherwise, those sell-side ad tech vendors would...
