by Seb Joseph | Mar 22, 2019 | Advertising
Reddit’s push to build its fledgling ad business is starting to pique the interest of some advertisers. Eager for new alternatives to the duopoly, Pernod Ricard is buying ads on the high-trafficked site. The advertiser has been looking at the site since October when...
by Seb Joseph | Mar 21, 2019 | Uncategorized
Some advertisers are more predisposed to creating mutually profitable relationships with their agencies than others. For all the talk on day three of Advertising Week Europe of advertisers working closely with agencies, many are still more concerned with squeezing...
by Seb Joseph | Mar 20, 2019 | Online Marketing
Outside of the U.S., the U.K. is Snapchat’s most important market as the focal point of its international ad business. But for all the talent hired to its international headquarters in London last year and its subsequent efforts to transition Snapchat from a direct...
by Seb Joseph | Mar 19, 2019 | Advertising
Chatter among advertisers, publishers, agencies and influencers at Advertising Week Europe indicated that influencer marketing is finally growing up and coming closer to being a more typical media buy. It’s a development that’s been talked about for a while, but...
by Seb Joseph | Mar 18, 2019 | Online Marketing, UK
Thousands of media and marketing professionals will descend on Piccadilly Circus, London this week for the seventh annual Advertising Week Europe. Across four days, there will be over 230 events taking place around Soho and the flagship — if not a little chaotic —...
