by Seb Joseph | Oct 18, 2018 | Online Marketing, UK
Procter & Gamble wants retailers to share their customer data so that it can serve more targeted ads. The world’s biggest advertiser is pitching the idea of Performance Marketing Retail Partnerships to retailers across Europe, India, the Middle East and Africa. In...
by Seb Joseph | Oct 18, 2018 | Online Marketing, UK
Spanish football league La Liga in August piloted an OTT subscription service that lets fans watch second-tier Spanish football matches for €2.99 ($3.45) a month or €14.99 ($17.29) a year on its TV app, La Liga Sports TV. The move is the latest example of sports...
by Seb Joseph | Oct 17, 2018 | Online Marketing, UK
Taking programmatic in-house isn’t for the faint-hearted. As Vodafone can attest, it can mean more cost, time and internal hassle than many advertisers realize. Just a basic tech stack can cost tens of thousands a month. A good setup requires a well-connected...
by Seb Joseph | Oct 15, 2018 | Online Marketing, UK
Asos is building a chatbot stylist that will pivot between sales and e-commerce depending on whether it’s being used on a messenger service or a voice assistant. The online retailer has extended its Enki chatbot to the virtual Google Assistant 12 months after it...
by Seb Joseph | Oct 12, 2018 | Online Marketing, UK
Vodafone is having second thoughts about its own marketers buying programmatic ads. The shift comes three months after the advertiser said it would buy most of its online ads itself. Since then, Vodafone has started to buy its own search and social media ads but has...
