by Seb Joseph | May 11, 2021 | Media
Ad tech vendors will look a lot like mobile app gaming companies in the future, according to Zynga’s president Bernard Kim. It’s how Kim explains why his company was able to make a move to acquire ad tech firm Chartboost for $250 million last week (May 6 ). His...
by Seb Joseph | May 10, 2021 | Online Marketing
There’s a whiff of deja vu in waking up to a headache caused by consent notifications. Marketers are again in limbo as gaining people’s consent to be tracked via pop-up rears its head around Apple’s latest privacy push — just as it did for the General Data Protection...
by Seb Joseph | May 5, 2021 | Online Marketing
The closer you get to a point of change, the more uncertainty there is. Just ask mobile ad execs scrambling to make sense of Apple’s monumental privacy update. It’s been a week since iOS users started receiving notifications that they could turn off cross-app...
by Seb Joseph | May 3, 2021 | Media
A broader sense of purpose from companies is welcome but must be measured, particularly when it comes to advertising. Doing so, however, requires new standards, according to the CEO of GroupM in North America Kirk McDonald. In fact, the media agency is now measuring...
by Seb Joseph | Apr 30, 2021 | Online Marketing
When it comes to esports, some advertisers see themselves more like a commissioner than a sponsor. Clothing retailer Hollister is joining a growing list of advertisers that include Budweiser Lite and Wendy’s that aren’t content with playing the role of the...
