by Seb Joseph | Feb 24, 2020 | Online Marketing
Digital advertising and online retail are grappling to handle the logistical bottlenecks and product shortages caused by the coronavirus. As cases of the virus spread, the commercial impact could be just as far-reaching, causing profit warnings, store closures and...
by Seb Joseph | Feb 21, 2020 | Online Marketing
After several false starts, advertisers appear to have made a breakthrough in their quixotic pursuit of cross-media measurement. Unilever and Procter & Gamble are among a group of advertisers leading the latest attempt to see the impact ad spend in one environment,...
by Seb Joseph | Feb 19, 2020 | Online Marketing
Amazon is making it easier for companies to get their products in front of more people with a renewed push for its branded “Amazon Stores”. The storefronts are effectively a branded site within Amazon.com where marketers can showcase products and promotions without...
by Seb Joseph | Feb 17, 2020 | Advertising
Facebook may have shelved the idea of ads on WhatsApp, but Adidas is still steaming ahead with its plan to turn the app into a key marketing channel. Adidas has been using the mobile messaging app to chat directly with customers since 2015. At the time, the app was...
by Seb Joseph | Feb 14, 2020 | Online Marketing
With third-party cookies being phased out from the largest browsers, publishers are losing the main way advertisers profile and target people on their sites. But the demise of third-party cookies could be a blessing in disguise for publishers. At least, that’s the...
