by Seb Joseph | May 27, 2022 | Online Marketing, The Programmatic Marketer
Even the biggest and most lauded advertisers struggle with moving more marketing in-house. Coca-Cola is a case in point: two years into its own in-house plan, and it’s still very much a work in progress. Not that the business would see that as a bad thing. In many...
by Seb Joseph | May 26, 2022 | Business of TV, Online Marketing
Add Ebiquity to the growing list of companies looking to exploit the fact that TV measurement in the U.S. is no longer dominated by one company. The media management firm sees TV measurement (or the lack thereof) stateside as a way into a market that’s proven tough to...
by Seb Joseph | May 24, 2022 | Online Marketing, subscriptions
Almost every downturn presents an opportunity to take advantage of change and win — even for publishers. For Bloomberg Media, that opportunity is to become a bit more mainstream. No, it’s not a new goal. Bloomberg Media has been trying to push beyond financial...
by Seb Joseph | May 20, 2022 | Managing Through Crisis, Online Marketing
Earnings season for Big Media just ended and the takeaway is that things are going to get worse before they get better. Marketers are jittery about advertising. Media owners wonder whether the future of their businesses will be less profitable. Even the seemingly...
by Seb Joseph | May 16, 2022 | Gaming & Esports, Online Marketing
Not content with competing for major honors in the world of football, English juggernaut club Manchester City wants to do the same in esports. The club signed its second Fortnite player Konrad Skram last month to its esports team, where he will compete alongside...
