by Seb Joseph | Dec 12, 2018 | Online Marketing, plusmagazine, UK
No sooner had Vodafone announced it would buy most of its online media itself did it stumble on arguably the plan’s most problematic part — programmatic. No trend summed up the erosion of trust in digital advertising more over the last 12 months more than advertisers...
by Seb Joseph | Dec 12, 2018 | Online Marketing, UK
Creative agencies have taken the brunt of WPP’s efforts to save its business, but the real risk is media agencies. The group’s attempt to kickstart growth revealed as much with a plan it hopes leaves it less reliant on the margins it made on the media budgets of...
by Seb Joseph | Dec 6, 2018 | Online Marketing, plusgeneral, UK
Advertisers’ attempts to secure more control over how they bid on programmatic ads are intensifying. It’s dawning on programmatic spenders like BT and Deutsche Telekom that they have a limited view of what happens to their money once bids are made by demand-side...
by Seb Joseph | Dec 4, 2018 | Online Marketing, plusgeneral, UK
Agencies and brands are finding it harder to find people who know how to run ad campaigns on Amazon. More agencies are reporting that while there are plenty of people who have some experience on Amazon advertising, there are fewer who actually understand the...
by Seb Joseph | Nov 30, 2018 | Online Marketing, UK
Procurement executives are often feared as the agency bogeyman driving down prices. For the latest installment in our Confessions series, in which we trade anonymity for candor, we spoke to a procurement director who admitted those fears are real and believe the...
