Select Page

WTF is the Data Transparency Label?

The Interactive Advertising Bureau is taking a page from the government’s oversight of nutrition labels with a new effort to bring openness to the data used in digital advertising. The IAB’s Tech Lab is developing a Data Transparency Label, with the aim of making it...

WTF is second-party data?

Publishers are selling it, and advertisers want it. In an ad industry that’s scrambling for new, privacy-compliant ways to target people online, second-party data is all the rage. Widely discussed in the run-up to the General Data Protection Regulation last year,...