by Seb Joseph | Oct 17, 2019 | Online Marketing, UK
For all the talk of trusted marketplaces and supply-path optimization, buyers still struggle to know who they’re actually buying impressions from. While adoption of the IAB Tech Lab’s sellers.json tool is making it easier to spot some of those intermediaries, it’s not...
by Seb Joseph | Oct 16, 2019 | Online Marketing, UK
Life is about to get a lot tougher for some ad exchanges. For the first time, advertisers can see whether an ad exchange is sourcing inventory directly from a publisher, thanks to the Internet Advertising Bureau’s tool sellers.json. Whenever advertisers buy ads...
by Seb Joseph | Oct 16, 2019 | Online Marketing, UK
Life is about to get a lot tougher for some ad exchanges. For the first time, advertisers can see whether an ad exchange is sourcing inventory directly from a publisher, thanks to the Internet Advertising Bureau’s tool sellers.json. Whenever advertisers buy ads...
by Seb Joseph | Oct 14, 2019 | Online Marketing, UK
Agencies get a bad wrap for the shifty ways they make money from media trading, but advertisers have been doing the same for years. Disney’s pitch pushed the issue into the spotlight last week after it reportedly said it wants its chosen agency to spend more of its...
by Seb Joseph | Oct 11, 2019 | Online Marketing, UK
Martin Sorrell was one of the most vocal critics of Google when he ran WPP. Now, he’s one of the search giant’s most vocal cheerleaders as his S4 Capital venture establishes itself as a business partner to the largest digital companies. The ad veteran shelled out $150...
