by Seb Joseph | Feb 25, 2021 | Media
Football clubs are scrambling to get into the content business, and AC Milan is jumping on the trend. The Italian football club has joined the likes of Chelsea, Real Madrid, FC Barcelona and Bayern Munich in owning its own production arm. Like those divisions, ‘The...
by Seb Joseph | Feb 23, 2021 | Online Marketing
The latest wave of consolidation is in full swing and it’s scrappier than ever. Magnite and Spotx. Verve and Nexstar. Smart Adserver and Capital Croissance. Liveramp and Datafleets. District M and Sharethrough. Kubient. Pubmatic. And now Viant. Those are just some of...
by Seb Joseph | Feb 22, 2021 | Media, Online Marketing
Wherever there are influencers, advertisers aren’t far behind. And Clubhouse is a hotbed of influencers right now. Every social network with big ambitions has their own take on influencers and the audio app is no different. In fact, Clubhouse is grooming more than 40...
by Seb Joseph | Feb 19, 2021 | Online Marketing
Asos has built a global business out of selling clothes, now it wants to do the same for ads. Current job vacancies at the retailer outline its plan to make money from programmatic advertising. Like many publishers, Asos wants to sell space around content on its site...
by Seb Joseph | Feb 18, 2021 | Media
It’s no secret that esports has been on the crest of a hype cycle for the last year, but it’s getting to a point where the industry has to face the realities of the market. Inevitably, there will be a shake out of companies. FaZe Clan doesn’t plan to be one of them. ...
