by Seb Joseph | Dec 9, 2019 | Online Marketing
Instagram’s impending removal of likes from public view — now in the testing stages — is forcing advertisers to reassess how they judge the popularity and reach of influencers. If likes become less available, advertisers might need to rely more on building...
by Seb Joseph | Dec 6, 2019 | addressable TV, Online Marketing
For the latest in our Confessions series, in which we exchange anonymity for insights, a TV ad buyer explains why the real barrier to addressable TV in the U.K. is the reticence of broadcasters to innovate quickly. This conversation has been edited and condensed for...
by Seb Joseph | Dec 5, 2019 | Online Marketing, UK
The big agency holding groups are cutting out their demand-side platforms and going straight to supply-side platforms and publishers to find out how programmatic ads are really sold. When programmatic advertising is run as a managed service by a DSP, not only is there...
by Seb Joseph | Dec 3, 2019 | Online Marketing, UK
The Interactive Advertising Bureau is taking a page from the government’s oversight of nutrition labels with a new effort to bring openness to the data used in digital advertising. The IAB’s Tech Lab is developing a Data Transparency Label, with the aim of making it...
by Seb Joseph | Nov 21, 2019 | Online Marketing, UK
Publishers are selling it, and advertisers want it. In an ad industry that’s scrambling for new, privacy-compliant ways to target people online, second-party data is all the rage. Widely discussed in the run-up to the General Data Protection Regulation last year,...
