by Seb Joseph | Nov 13, 2020 | Media
It used to be publishers spent a lot of time worrying about their ad tech vendors. That’s still mostly true, but there are murmurs of growing concerns among advertisers like Diageo that their vendor relationships have unnecessarily multiplied into a sub-optimized...
by Seb Joseph | Nov 12, 2020 | Online Marketing
There’s a silent agreement among advertisers at Christmas. It is summed up in the sentimental ads that all look and sound alike. If it’s not a plucky kid buying an unsuspecting stranger a gift, it’s Santa preparing for the busiest night of his year, or cute animals, a...
by Seb Joseph | Nov 6, 2020 | Online Marketing
If e-commerce was a market for L’Oreal, then it would be the biggest in terms of market value, worth nearly €5 billion ($5.9 billion). The cosmetics giant reached the milestone at the end of September, said its chief digital officer Lubomira Rochet. “E-commerce is...
by Seb Joseph | Nov 6, 2020 | Media
Whether it’s a straightforward, but tight win for former U.S. vice president Joe Biden or a protracted, messy contested election, the outcome of the presidential race is expected to have widespread impact on the U.S. media industry and the advertising that funds it —...
by Seb Joseph | Nov 5, 2020 | Online Marketing
Marketer fears have come true. Coronavirus economic stimulus in the U.S. now hangs in the balance as the presidential election drags on. In Europe, the situation isn’t much better. France, Germany, and now the U.K., are shutting down large parts of their economies to...
