by Seb Joseph | Aug 16, 2019 | Online Marketing, UK
Sky is using addressable TV to pitch advertisers looking for targeted reach. The company’s deal with Virgin Media pushed Adsmart, its suite of audience targeting offerings, into 40% of U.K. households last month, which covers roughly 30 million people, according to...
by Seb Joseph | Aug 15, 2019 | AdColony, Online Marketing, UK
This is part of an editorial series on gaming sponsored by AdColony. Competitive gaming campaigns are now a staple, rather than a test, on media plans for most Kellogg’s brands. The advertiser is shifting more advertising spending to esports because it offers...
by Seb Joseph | Aug 13, 2019 | Advertising
Despite claims of their demise, agency trading desks are alive and well. They just look different than they did before. Agency trading desks were previously viewed as black-box buys of cheap inventory during the advent of programmatic media, whereas now they are much...
by Seb Joseph | Aug 12, 2019 | Online Marketing, UK
Two of the largest agency holding groups are pushing back hard against Accenture to prevent the consulting firm from auditing their media data. Both WPP and Omnicom appear to have found ways to avoid having to trust Accenture’s agency division Accenture Interactive to...
by Seb Joseph | Aug 9, 2019 | Online Marketing, UK
There’s a growing appetite among marketing procurement execs to subvert the widely held view that all they care about is getting things on the cheap. While it’s a conversation worth having, procurement’s progression is often undermined by company directives to lower...
