Select Page

Buckle up: Pricing CPG brands is about to get bumpy

This is a year where profit will be tougher to find for the consumer packaged goods (CPG) industry as a whole. 2020 was a bumper year with pandemic-driven sales pushing topline total revenue numbers to record highs, but that won’t be the case in 2021 as spending comes...

Navigating the rise of ‘the newly constrained’ consumer

The NielsenIQ Intelligence Unit has been getting underneath the motivations of spending in these strangest of times. What it has uncovered is that consumer behavior, for the year, will continue to change in ways marketers have yet to experience. While some people will...

Nielsen: The balance of power has shifted at supermarkets

New Nielsen analysis shows global consumers are increasingly abandoning high performing ‘golden stores’ in favor of previously unknown locations. The shift in behavior brings complexities for retailers as well as new opportunities for brands. Habits are called habits...

Nielsen identifies 5 new holiday shopper segments

The definition of what constitutes a ‘gift’ has changed as economic difficulties and lockdown restraints continue for many. To help brands better understand where the opportunities and challenges lie this season, Nielsen has identified five new consumer groups that...