by Sara Guaglione | Mar 5, 2021 | Media
Like many publishers, Bloomberg Media had to adapt its events business by pivoting to putting on virtual events last year, when the pandemic brought an end to in-person gatherings. Now that the publisher has established itself as a competitor in this space, Bloomberg...
by Sara Guaglione | Mar 4, 2021 | Media
It’s been nearly one year since coronavirus lockdowns shut down gyms, leading those seeking some form of exercise to at-home workout content online. The surge in demand resulted in growth for publishers like PopSugar Fitness — but as gyms reopen and New Year’s...
by Sara Guaglione | Mar 1, 2021 | Online Marketing
It almost seems unfair to ask publishers to compare their events businesses from 2019 to 2020, when existing programming went up in smoke as the world shut down to in-person gatherings. Publishers had to delay, shift and reinvent events, as well as work with sponsors...
by Sara Guaglione | Feb 26, 2021 | Media
Publishers found audiences flocking to coverage of the pandemic in 2020 and are now leaning into that story’s next chapter as vaccines roll out, creating coronavirus-focused podcasts to capture and monetize new audiences and dive deeper into the growing audio space....
by Sara Guaglione | Feb 22, 2021 | Media
In combining their local print and digital advertising networks, Gannett and McClatchy aim to compete with the likes of Amazon, Facebook and Google for national advertisers’ dollars. Implausible as that may sound, agency executives see reason to believe the U.S.’s two...
