by Sara Guaglione | May 7, 2021 | Future of TV, NFUF2021
The first three days of the Interactive Advertising Bureau’s NewFronts demonstrated how the TV and digital video industry is flattening among traditional TV, streaming and social video companies. As if to put a point on the mashup, the event’s fourth and final day...
by Sara Guaglione | May 6, 2021 | Future of TV, NFUF2021
The third day of the Interactive Advertising Bureau’s four-day NewFronts this year returned the event to its digital and social video roots. After connected TV and cookieless targeting respectively dominated the first two days, creator-driven short-form shows shared...
by Sara Guaglione | May 5, 2021 | Future of TV, NFUF2021
After connected TV platform owners and ad-supported streamers dominated the opening day of the Interactive Advertising Bureau’s four-day NewFronts, digital video platforms, publishers and programmers took the virtual stage on May 4. Shoppable video was a common theme...
by Sara Guaglione | May 4, 2021 | Future of TV, NFUF2021
More people between the ages of 18 and 34 are watching streaming than linear TV. Streaming TV reaches an audience that is not tuning into linear TV, which is declining. Cord cutting is accelerating. That was the argument from most of the companies trying to lure ad...
by Sara Guaglione | May 3, 2021 | Media
Q.Digital, publisher of digital media brands like Queerty and Gay Cities, has relaunched Into, the publication launched by the gay dating app Grindr which shuttered it in January 2019. The new owner says Into will fill a gap in the LGBTQ+ media market by speaking to...
