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How did the marketing industry get here?

The Drum’s Promotion Fix columnist, Samuel Scott, gave the opening address at the Amsterdam release of “Eat Your Greens: Fact-based thinking to improve your brand’s health” on Friday. The book is a collection of 42 essays by marketing experts and was edited by Wiemer...

Influencer recommendations are not celebrity endorsements

For better and worse, influencers are not celebrities – and marketers ignore that fact at their peril. Amazon expanded its influencer affiliate program to the UK last week. The British ad standards authority has banned an Instagram video by former Love Island...

Does programmatic encourage clickbait and fake news?

The Drum’s Promotion Fix columnist, Samuel Scott, moderated a panel discussion last week on publisher adtech trends in 2019 at the Barcelona office of adtech company Marfeel.  The participants were Marfeel chief executive Xavi Beumala, Forrester Research senior...