by Sam Bradley | Nov 26, 2018 | Uncategorized
The twists and turns of the Nescafe Gold Blend couple, the homespun anecdotes from the Oxo family and Aleksandr Orlov's mammalian antics have a lot in common with each other - they're all highly successful long-term campaigns. And they were each created by marketers...
by Sam Bradley | Nov 23, 2018 | Uncategorized
Long-life campaigns for Audi, Dove and McDonald's have been shortlisted for the Best Long-term Campaign category at The Drum Advertising Awards. In association with the Financial Times, the category celebrates long-term thinking in advertising by celebrating some of...
by Sam Bradley | Nov 13, 2018 | Uncategorized
5G, social live video, bumper ads, vertical formats... we ask the industry what marketers should keep their eyes on in the fast-changing world of video marketing. Joanna Lambert, general manager of finance and tech, Oath While consumers increasingly want on-demand...
by Sam Bradley | Nov 7, 2018 | Uncategorized
The Advertising Standards Authority (ASA) has banned a series of anti-vaccination ads from Facebook, ruling that they spread misinformation and caused offence. An American campaign group, Stop Mandatory Vaccination, placed paid-for posts on the social platform which...
by Sam Bradley | Nov 1, 2018 | Uncategorized
Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions. Global wins Puma has made Havas Media its agency-of-record following a review led by ID Comms. The agency will start work in...
