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GroupM and Hogarth form addressable content partnership

WPP media agency GroupM has allied with sister content agency Hogarth to build a specialized addressable content practice, citing changes in the advertising landscape including the deprecation of the third-party cookie.  The companies have pledged that the new...

How do you solve a problem like… new business competition?

Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This week we ask how agencies should react when new competition shows up on their patch. This week, Snap announced the launch of its own global creative studio,...