by Sam Bradley | Oct 26, 2021 | Uncategorized
WPP media agency GroupM has allied with sister content agency Hogarth to build a specialized addressable content practice, citing changes in the advertising landscape including the deprecation of the third-party cookie. The companies have pledged that the new...
by Sam Bradley | Oct 26, 2021 | Uncategorized
Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This week we ask how agencies should react when new competition shows up on their patch. This week, Snap announced the launch of its own global creative studio,...
by Sam Bradley | Oct 25, 2021 | Uncategorized
PR agency Red Consultancy has launched a new service offering to help corporate clients market their eco-friendly credentials, with Avon, McDonald’s and Sky among the founding clients. As the world’s attention turns to what nation states and businesses promise to do...
by Sam Bradley | Oct 25, 2021 | Uncategorized
PR agency Red Consultancy has launched a new service offering to help corporate clients market their eco-friendly credentials, with Avon, McDonald’s and Sky among the founding clients. As the world’s attention turns to what nation states and businesses promise to do...
by Sam Bradley | Oct 22, 2021 | Uncategorized
In this week’s installment of our new account moves & reviews column, we examine the alcohol advertisers shaking up their agency rosters as brandy giant Hennessy tries to capitalize on its association with basketball. Droga5’s creatives will be toasting their success...
