by Sam Bradley | Oct 27, 2020 | Uncategorized
When The i newspaper launched 10 years ago this week, people thought its editors had lost their minds. A new print newspaper, hitting newsstands in the midst of the biggest recession in living memory? Richard Desmond, the owner of The Daily Express, reportedly told...
by Sam Bradley | Oct 27, 2020 | Uncategorized
In this new opinion series, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. This week, we receive advice on a topic at the front of every marketing mind: what...
by Sam Bradley | Oct 20, 2020 | Uncategorized
In this new opinion series, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on a real problem facing today’s marketing practitioners. This week, we ask readers around the world about how they’re keeping clients happy....
by Sam Bradley | Oct 16, 2020 | Uncategorized
Gaming is popular on short-form video platform TikTok, but the company wants to make itself a home for esports, too. We look at how its new partnership with Fifa 21 esports team Tundra can help it score. In recent months, TikTok’s been boasting to potential...
by Sam Bradley | Oct 13, 2020 | Uncategorized
In this new opinion series, we ask readers of The Drum from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners. This week, we asked our readers across the world about an issue dogging the steps of...
