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To shout or to whisper? Dissecting quiet and loud luxury

Believe less is more? Then consider yourself a fan of quiet luxury. Love the look of logo-centric brands? Then you’re likely a fan of loud luxury. Whether you love quiet or loud luxury, it speaks volumes as to your social aspirations and is a key profiling trick that...

Hurrah for the 'Henrys': the new luxury consumers

The luxury market and the buying habits of the world’s wealthy have changed dramatically over the last few years, led primarily by millennials and generation Z who have defined the global luxury market. However, in an ever-changing world, new opportunities to market...

Traditional vs digital PR: the evolving role

Traditional PR v digital PR? That's the question on many marketers’ lips. Public relations has gone through a dramatic change over the last decade due to the ongoing evolution of digital marketing. Today’s most successful PRs have embraced savvy and key digital PR...