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Co-branding in the luxury industry

Co-branding has become an important strategy for marketeers across many different industries, but nowhere have brand partnerships been so prominent – and arguably, as successful – as in the luxury domain. What is co-branding and how does it work? Co-branding is an...

A bold new marketing strategy for a brave new world

Across Europe, countries are seeing lockdown restrictions lifted and some semblance of ‘normal life’ is starting to resume. What a relief! For many business owners, this means kickstarting your operations and prospecting once more, leaving one vital question to be...

Crisis management: marketing during Covid-19

This is one of the hardest times most marketeers will face in their careers. However, done right, it could also be one of the most rewarding. After all, behind every crisis lies ample opportunity – and Covid-19 is a crisis like none we’ve faced before. The outbreak of...

To shout or to whisper? Dissecting quiet and loud luxury

Believe less is more? Then consider yourself a fan of quiet luxury. Love the look of logo-centric brands? Then you’re likely a fan of loud luxury. Whether you love quiet or loud luxury, it speaks volumes as to your social aspirations and is a key profiling trick that...