by Rosalyn Page | Jun 27, 2019 | artificial intelligence (AI), corporate governance, data protection, emerging technology, facial recognition, Gartner, privacy
Taylor Swift doesn’t immediately spring to mind when thinking about facial recognition. Yet the Grammy award winning singer has reportedly used the technology at her concerts to identify stalkers.
by Rosalyn Page | Jun 26, 2019 | BBC Worldwide, billboards, British Airways, consumer engagement, customer analytics, customer engagement, digital marketing, Disney, emotion analytics, facial recognition, Humana, Japan Airlines, Kellogg's, NAB, National Australia Bank, out-of-home advertising, social listening, Tesco
Facial recognition, social listening, audio analytics and biometrics scanning are just some of the ways emotion analytics is entering the mainstream.
by Rosalyn Page | Jun 26, 2019 | brand revitalisation, brand strategy, brand transformation, QSR
Coffee chain, Jamaica Blue, has overhauled its branding to re-connect with the inspiration of Jamaica and won itself an award for its efforts.
by Rosalyn Page | Jun 26, 2019 | accenture, Affectiva, artificial intelligence (AI), audio analytics, BBC Worldwide, brand strategy, consumer engagement, customer engagement, data analytics, Deloitte, digital advertising, digital marketing, Emerging Technologies, emotion analytics, Emotional Experience Marketing, emotional intelligence, facial recognition, forrester, IBM Watson, interactive, machine learning, marketing strategy, social listening
“Focus on your customers”, Warren Buffet reportedly said. Savvy marketers take note: The renowned investor’s advice is borne out by the latest CX research from Forrester. According to the analyst firm’s 2018 Australian Customer Experience Index, emotion has a bigger...
by Rosalyn Page | Jun 26, 2019 | CMO role, diversity, marketing careers, marketing leadership, marketing strategy, optus, Willow
Three CMOs from very different industries share their thoughts on the importance of diversity in business in general and marketing in particular, and how marketing can help brand embrace diversity and create an authentic and purposeful approach.
