by Rosalyn Page | Aug 6, 2020 | adtech, BigID, creatorIQ, digital marketing, Facebook, IBM, Kantar, marketing technology, martech, neustar, Tapad, Yotpo
All the latest martech and adtech news this week from Kantar, Messenger, BigID, Tapad, Yotpo, CreatorIQ, IBM and Neustar
by Rosalyn Page | Aug 6, 2020 | adtech, Advertising, cookies, digital advertising, digital marketing, Google, Trade Desk
The adtech industry is responding favourably to efforts to provide alternative user identification data mechanisms to replace traditional cookie tracking. But several have warned privacy and security concerns remain a significant hurdle to adoption.
by Rosalyn Page | Aug 5, 2020 | brand strategy, COVID-19, Virgin Australia
Virgin Australia will cut 3000 jobs, drop the Tiger brand and restructure as it begins the path out of voluntary administration under new owners, Bain Capital. The airline noted it will carry over all travel credits and Velocity frequent flyer points.
by Rosalyn Page | Aug 5, 2020 | CMO careers, CMO role, CMO to CEO, marketing careers
Andrew Birkic is now Ford Australia and New Zealand CEO, moving up from chief product marketer for Ford Ranger and Everest, reporting to Ford International Markets Group (IMG) president Mark Ovenden. Birkic has taken over the position from Kay Hart, who is moving to a...
by Rosalyn Page | Aug 5, 2020 | consumer trend, COVID-19, ecommerce, omnichannel retailing, real time data analytics
The digital habits of consumers have skyrocketed during the coronavirus pandemic, although many still prefer to shop in-store, the latest Toluna COVID-19 Barometer has found.
