by Rosalyn Page | Apr 21, 2021 | Basketball Australia, CMO role, marketing careers, marketing leadership, Tennis Australia
Jo Juler has been appointed to the position of executive general manager – marketing, communications and digital at Basketball Australia.
by Rosalyn Page | Apr 20, 2021 | Apple, cookies, digital advertising, digital marketing, privacy, tracking
The Apple AppTrackingTransparency (ATT) framework is a new privacy protection designed to make it easier and more intuitive for consumers to safeguard their personal information on phones, iPads and the Apple TV. For marketers, it’s another privacy hurdle but some new...
by Rosalyn Page | Apr 15, 2021 | adtech, martech
All the latest martech, customer and adtech news from LiveRamp, Publicis Groupe and The Trade Desk, Canva, MyAdBox, ID.me, Gupshup, Ziflow and Salesforce
by Rosalyn Page | Apr 15, 2021 | crm, data analytics, data insights, digital payment, digital payments, digital wallet, Snowflake
“Everyone has the vision to be able to know as much about your customers as you can and to deliver the most personalised communications that you can. But it's no easy feat,” ECAL founder and CEO, Patrick Barrett, told CMO.
by Rosalyn Page | Apr 14, 2021 | artificial intelligence, chatbot, chatbots, human-centred design
Versa agency has created a unique interactive, artificial intelligence (AI)-driven website which uses conversational bots so visitors can use voice or text to interact with the site.
