by Rosalyn Page | Jun 4, 2020 | adtech, Criteo, digital marketing, marketing technology, martech, Microsoft, Tableau, Templafy, Trade Desk
All the latest martech and adtech news this week from Sendoso, Tableau, Microsoft and Workday, Zalora and Trade Desk, Templafy, Criteo, BrandMuscle and Widen, and AdMobilize and Seedooh
by Rosalyn Page | Jun 3, 2020 | business sentiment, Consumer Confidence, coronavirus, COVID-19, market research
As the COVID-19 restrictions continue to ease across the country, two separate measures of business sentiment and consumer confidence show the ongoing negative effects of the crisis.
by Rosalyn Page | Jun 3, 2020 | CMO careers, CMO role, CMO to CEO, marketing careers, marketing leadership
MooGoo has appointed former Domino’s A/NZ CMO Melody Livingstone as its new CEO, taking over from founder and current CEO, Craig Jones.
by Rosalyn Page | Jun 3, 2020 | Brand Safety, brand strategy, communications strategy, coronavirus, COVID-19, future trends, marketing strategy
Brands must be agile, adapt communication to their audience, treat people well and adopt principles based on individual safety and embrace flexibility as they strive to recover from the COVID-19 crisis.
by Rosalyn Page | Jun 2, 2020 | CMO careers, CMO role, marketing careers, marketing leadership
Digital credit reporting agency, CreditorWatch, has appointed Michelle Koper as its new GM of communications and marketing. Koper joins CreditorWatch from CoreLogic, where she spent 12 years in charge of Australian media and corporate communications.
