by Rosalyn Page | Oct 22, 2020 | adtech, digital marketing, Dun & Bradstreet, informatica, marketing technology, martech, Messagegears, Segment, Vision Critical
All the latest martech and adtech news this week from Alida, SAP, Segment, Swaarm, Dun & Bradstreet, MessageGears and Sageflo, Pixability, Bonzai and Informatica
by Rosalyn Page | Oct 22, 2020 | data-driven marketing, first-party data, LiveRamp, second-party data, Seven West Media, Seven West Media Group, TEG Analytics
Seven West Media (SWM) is making a big data play, touting its first-party data offering with new audience insights, activation and measurement solution within 7REDiQ, along with second-party data partnerships and its new 2021 content lineup.
by Rosalyn Page | Oct 21, 2020 | antitrust, Australian Competition and Consumer Commission (ACCC), digital platforms inquiry, Google, Microsoft
Google has been hit with an antitrust lawsuit by the US Department of Justice (DOJ) for unlawfully maintaining a monopoly in search and search advertising, in what the DOJ says is a violation of US antitrust laws.
by Rosalyn Page | Oct 20, 2020 | CMO role, DDB Worldwide, marketing careers, marketing leadership, McDonald's Australia
McDonald’s Australia has appointed Chris Brown as VP and CMO for the iconic fast food business. With over 23 years’ experience leading creative and digital agencies in Australia and overseas, Chris will join the McDonald’s Australia senior leadership team, reporting...
by Rosalyn Page | Oct 20, 2020 | consumer engagement, consumer trends, COVID-19, market research, Pureprofile
This festive season is set to be a Covid Christmas, marked by less spending, less socialising and less traveling internationally, although there’ll be an increased focus on exploring local attractions, according to new Pureprofile research.
