by Rosalyn Page | Jan 23, 2020 | 6sense, ActionIQ, adtech, digital marketing, Dun & Bradstreet, Genesys Telecommunications, IBM, IBM Watson, Isentia, marketing technology, martech, Qlik Technologies
Qlik acquires RoxAI
by Rosalyn Page | Jan 22, 2020 | data-driven marketing, Hays, market research, marketing careers, marketing skills
Australia's massive talent gap will continue to plague marketing in 2020, with a growing mismatch between jobseekers’ skills and those needed to employers, according to the Hays Job Report.
by Rosalyn Page | Jan 20, 2020 | Australian bushfires, marketing campaigns, marketing strategy, South Australia Tourism Commission, Tourism Australia
Australia’s bushfire ravaged tourism industry is receiving some much-needed financial support to start the road to recovery, with the Government pledging $76 million in a recovery package for the tourism and hospitality businesses and towns affected by this summer’s...
by Rosalyn Page | Jan 20, 2020 | customer engagement, customer engagement platform, data-driven marketing, digital marketing, dotdigital, Email Marketing, marketing automation
Mr. Beer has been around since the late 1990s, offering home brewing kits in the US and globally thanks to the reach of ecommerce. Yet with a growing customer database, the company was facing two problems: Lack of a strong automated email engagement program, and a...
by Rosalyn Page | Jan 16, 2020 | acquia, adobe, adtech, digital marketing, HubSpot, Marchex, marketing technology, martech, Qualtrics, Rubicon Project, telaria
All the latest martech and adtech news this week from Adobe, Marchex, HubSpot, Qualtrics, Rubicon Project and Telaria, Acquia, LOVO and Dataminr.
