by Rosalyn Page | Mar 28, 2022 | AOC, digital marketing, digital platform, digital strategy, fan engagement, Olympic Games
The Australian Olympic Committee (AOC) set its sights on an online fan hub as a digital destination for gamified fan experiences during the recent winter Olympics.
by Rosalyn Page | Mar 14, 2022 | data-driven marketing, digital advertising, digital marketing, Digivizer, marketing campaigns, retail
No one would recommend starting a business as a pandemic hits. Yet that’s just what happened with beauty business, Boost Lab. Moving rapidly from the original retail concept to online was less of a pivot and more of a necessity for the brand.
by Rosalyn Page | Mar 10, 2022 | artificial intelligence (AI), chatbots, not for profit, voice assistants
“Quitline is always looking for new and innovative ways to engage and communicate with people who want to quit smoking or vaping,” Quitline manager, Lindsay Whelan, told CMO about its decision to adopt a new artificial intelligence (AI) tool.
by Rosalyn Page | Mar 8, 2022 | business leadership, International Women's Day, Leadership strategies, marketing leadership, mentoring, women executives
Mentoring can be a transformational relationship, one that can lift career trajectories through powerful support and encouragement across industries and sectors. In particular, mentoring plays a key role in the development for nearly all executives.
by Rosalyn Page | Mar 3, 2022 | bias, diversity and inclusion, gender diversity, International Women's Day, marketing strategy, media industry
What does a world free of bias look like? This year’s International Women’s Day theme is ‘breaking the bias’ and it’s about working towards a world free of stereotypes and discrimination that is diverse, equitable and inclusive. It’s a world where difference is valued...
