by Rosalyn Page | Jan 14, 2021 | CES 2021, consumer engagement, consumer sentiment, COVID-19, digital strategy
This past year upended how people work, are entertained, consume and transact. Yet most of these trends aren’t being disrupted, they are accelerating in a direction already anticipated pre-COVID-19.
by Rosalyn Page | Jan 14, 2021 | adtech, Confirmit, digital marketing, doubleverify, HootSuite, Khoros, marketing technology, martech
All the latest martech and adtech news this week from Retina, DoubleVerify, Hive9, Confirmit, Hootsuite, Verve, Khoros and Roblox
by Rosalyn Page | Jan 13, 2021 | CES 2021, consumer engagement, cookies, COVID-19, marketing predictions, personalisation
As the new year dawns, marketers need an updated playbook to connect with consumers is the new and changing landscape. In this CES panel, three marketing chiefs share their advice and predictions on making sense of the new normal.
by Rosalyn Page | Jan 13, 2021 | adobe, Creative, creativity, market research, Trends
Adobe Stock’s visual and creative forecast for 2021 predicts several trends around the theme of resilience rising.
by Rosalyn Page | Jan 11, 2021 | cookies, digital advertising, digital platforms, Google, privacy, Social Media Marketing
Google’s plans to retire third-party cookies from its Chrome browser may have hit a snag with news the UK’s Competition and Markets Authority (CMA) is investigating the proposal to assess whether it will distort competition. It comes after complaints of...
