by Rosalyn Page | Sep 19, 2019 | Advertising, data insights, data-driven marketing, digital advertising, first-party data, TEG
?TEG Insights has launched its own data and insights platform, known as Doppler, to offer its huge data set of more than 16 million Australians and its consumer panel of more than 1 million people to advertisers.
by Rosalyn Page | Sep 19, 2019 | chatbot, customer experience management, InSites, Nestle, Research
Nestlé Australia and InSites Consulting's chatbot research experiment has just secured top honours at the Australian Market and Social Research Society (AMSRS) national conference, winning the Best Paper Award.
by Rosalyn Page | Sep 18, 2019 | customer experience management, customer technology, martech, Qualtrics
Consumers are bombarded with thousands of brand messages every day. Which makes it increasingly important for marketers to understand the complete brand experience and have rich, actionable insights through a broad array of data.
by Rosalyn Page | Sep 16, 2019 | accc, digital platforms, digital platforms inquiry, Facebook
Facebook has responded to the Australian Competition and Consumer Commission’s (ACCC) Digital Platforms Inquiry final report with both criticism and support, backing 20 of the 29 findings but arguing more must be done to identify the best policy frameworks for the...
by Rosalyn Page | Sep 16, 2019 | brand relaunch, marketing campaign, tourism marketing
?Tourism NT has launched new branding with the tagline ‘Different in every sense’ in a bid to attract more visitors to the territory.
