by Rosalyn Page | Apr 3, 2020 | Campaign, coronavirus, COVID-19, digital marketing, marketing campaigns
Spirits Platform wants out-of-work bartenders who have lost their jobs because of the hospitality shutdown in the wake of the COVID-19 pandemic to create simple cocktail video tutorials aimed at home consumption for its ‘Home Five O’Clock-tails’ initiative.
by Rosalyn Page | Apr 3, 2020 | customer loyalty, customer loyalty program, customer loyalty programs, digital wallet
As physical cards and coupons are becoming obsolete, new technology like mobile wallets, are changing the way customers are interacting with brands. City Tattersalls Club, a 120-year-old social club located in Sydney’s CBD, saw the limitations of using traditional...
by Rosalyn Page | Apr 2, 2020 | ActiveCampaign, adtech, digital marketing, informatica, marketing technology, martech, martech providers, Near, statsocial, Uberflip, Zendesk, zoom
All the latest martech and adtech news this week from Zoom, Fast, ActiveCampaign, StatSocial, Zendesk and TCS, Big and Near, Uberflip and Informatica.
by Rosalyn Page | Apr 2, 2020 | coronavirus, COVID-19, customer experience management, design thinking
The Federal Government's recently released official Coronavirus Australia app utilised human-centred design principles to ensure it could satisfy a diverse customer experience, according to Delv, the Canberra-based technology outfit that created it.
by Rosalyn Page | Apr 1, 2020 | COVID-19, COVID-19. coronavirus, TV advertising, TV programs, TV streaming
The Covid-19 crisis has led to a steady rise in TV and catch-up viewing each week in March, according to the latest figures from ThinkTV.
