by Ronan Shields | Jun 22, 2022 | Advertising, Life Beyond the Cookie, Media
The Trade Desk has inked a deal to integrate Unified ID 2.0 with Amazon Web Services as the ad tech company continues to further the rollout of the email-based identifier. The integration means companies using the cloud-based computing service can match their...
by Ronan Shields | Jun 17, 2022 | Cannes, Media
Adland is fervent with anticipation for the first in-person Cannes Lions International Festival of Creativity since the Covid-19 pandemic wreaked havoc on the global economy with the glamor-gathering officially kicking off on June 20. While the four-day conference has...
by Ronan Shields | Jun 14, 2022 | Data Regulation, Media
Although not official, Google has reportedly offered to let third parties place ads on YouTube in a bid to placate EU antitrust authorities, a move that could have far-reaching implications. The fact that DV 360 is the only way you can buy inventory there means a lot...
by Ronan Shields | Jun 10, 2022 | Managing Through Crisis, Online Marketing
Last year saw a gold rush of public listings in the ad tech and martech sectors, with companies in the space eager to take advantage of a hot stock market fueled by the Wall Street perception that tech is bankable. However, as macroeconomic factors cool economies, a...
by Ronan Shields | Jun 7, 2022 | Identity Crisis, Media
The kick-off date for Apple’s Worldwide Developer Conference has been one the digital advertising industry has circled on its collective calendar with a sense of trepidation. For good reason: in recent years, features such as Intelligent Tracking Prevention, App...
