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Will smart cities mean smarter out of home?

By 2021, digital will account for more than half of all US advertising spend, with mobile accounting for almost 80% of all digital spend. Identified by eMarketer, this trend has led some to regard location as the cookie of the digitally integrated world. This is due...

Inside AT&T’s media ambitions

AT&T’s purchase of AppNexus has been perceived as a landmark development for the adtech sector, and widely interpreted as a precursor to a sustained assault on the duopoly’s dominance of digital ad spend. In its latest earnings call, AT&T revealed that revenue for its...

Salesforce inks deal to acquire Datorama for a reported $800m

Salesforce has agreed to acquire Datorama for a reported $800m in a bid to further insights available to brands via its marketing could in the latest round of M&A in the adtech and martech sector.  The purchase amount was not officially disclosed, but local media...

Why media agencies want to build their own tech stacks

Nearly half (49%) of all agencies use their own proprietary adtech, with the majority of those who do so claiming it proves advantageous by helping them foster better relationships with brands and media owners alike, with superior measurement and the ability to...

Why media agencies want to build their own tech stacks

Nearly half (49%) of all agencies use their own proprietary adtech, with the majority of those who do so claiming it proves advantageous by helping them foster better relationships with brands and media owners alike, with superior measurement and the ability to...