by Ronan Shields | Jan 14, 2022 | Masters of Uncertainty, Media, privacy
This story is part of Digiday’s Masters of Uncertainty series, a look at people and companies at the center of media’s defining storylines. Find the rest here. As 2022 gets underway, the IAB Tech Lab is steering the digital advertising industry through some choppy...
by Ronan Shields | Jan 12, 2022 | Online Marketing, The Programmatic Marketer
Similar to how 2021 ended, 2022 has begun with today’s announcement that Media.Monks is to merge with 4 Mile Analytics, the latest deal in the current deluge of M&A announcements in the digital media landscape. In a statement, Martin Sorrell, executive chairman of ...
by Ronan Shields | Jan 7, 2022 | mastersofuncertainty, Media, privacy
This story is part of Digiday’s Masters of Uncertainty series, a look at people and companies at the center of media’s defining storylines. Find the rest here. Last April, one of the ad tech industry’s most ambitious undertakings announced it was taking an important...
by Ronan Shields | Jan 6, 2022 | Online Marketing, The Programmatic Marketer
One safe prediction for 2022 is that there’ll be more dealmaking in the ad tech sector. Mergers and acquisitions are continuing at a relentless pace after the bumper year that was 2021, but there will be fewer, larger deals left to be done. Many of the splashiest...
by Ronan Shields | Dec 22, 2021 | Media, The Programmatic Marketer
To say that it’s been widely understood that AT&T was looking to offload Xandr, the outcome of its 2018 AppNexus purchase, for some time would be an understatement, at the very least. And with the news that Microsoft has bought Xandr for an undisclosed fee, this...
