by Ronan Shields | Jun 21, 2018 | Uncategorized
The Cannes Lions Festival of Creativity kicked off this week with ‘blockchain’ a frequently recurring term in the multitude of press releases emanating from Le Palais. Notable among them was a tie-up between drinks behemoth Anheuser-Busch InBev (AB InBev) and adtech...
by Ronan Shields | Jun 20, 2018 | Uncategorized
A study published today (June 20) asserts that better allocation of marketing spend could result in approximately $45bn more profit globally for brands each year. Ebiquity came to the conclusion after analyzing the “profit impact” of 2,500 ad campaigns (representing...
by Ronan Shields | Jun 20, 2018 | Uncategorized
Amid heightened public scrutiny over online privacy, US telcos Verizon Wireless, AT&T, Sprint, and T-Mobile have pledged to stop sharing subscribers’ location data with anonymous data brokers. The policy turnaround from all four of the US’ largest wireless network...
by Ronan Shields | Jun 19, 2018 | Uncategorized
The Advertising ID Consortium today (June 19) announced that it will integrate the DigiTrust ID, a development members claim will help avoid potential conflicts of interest. The integration of DigiTrust’s audience data – post its acquisition by The IAB Tech Lab...
by Ronan Shields | Jun 19, 2018 | Uncategorized
IBM iX and Mediaocean have lifted the lid on a blockchain network geared towards bringing greater simplicity to the digital media supply chain with brands and publishers including Kellogg, Kimberly Clark, IBM Watson Advertising and Unilever all on board at launch. The...
