The company is well-positioned to address macro trends like a continued focus on home and stronger preference for reputable brands, per CFO Jon Moeller.
Kantar clients who use its dedicated search tools can now access Adthena's AI-powered search intelligence product suite.
The packaged food marketer seeks to inspire creativity in kids with its "Imagine That" campaign.
Almost three quarters of marketers said they will rely on existing customers for growth rather than developing new markets in the months ahead.
To promote new tea flavors, the brand offered free merchandise to the 62% of drinking-age millennials avoiding the alcohol-free movement.