The group has become a key demographic for carmakers, who are now opting for virtual launches and AR demos instead of glitzy auto expos of the past.
The NBA superstar is the new face of Mtn Dew Rise in his first work with a PepsiCo brand since switching from Coca-Cola in March.
A campaign built around packaging depicting faces of professional soccer players includes TV, digital, social, OOH and a collaboration with Amazon.
The tech giant will serve more performance data about ads bought via Apple than those from third parties, giving it an advantage in drawing in advertisers.
Brand advertising's share of spend rose to 45% compared to 51% for direct response ads as the channel rebounded late last year.