The move into video streaming comes at an ignominious time for the popular app, which faces a crackdown in the U.S.
Following a pandemic-related slowdown in influencer marketing earlier this year, a recovery appears to be underway as brands seek ways to reach homebound consumers.
Influencer activations slowed in March, but returned to near normal levels by April and May as brands sought influencer help with content and ad creative.
Both brands debuted digital content that gives players more ways to design their avatars and virtual homes in a game that surged in popularity during pandemic lockdowns.
Featuring its portfolio of brands, the marketer will run promotions on Drizly and other delivery services to urge people to enjoy the festival from home.