The packaged food marketer seeks to inspire creativity in kids with its "Imagine That" campaign.
Almost three quarters of marketers said they will rely on existing customers for growth rather than developing new markets in the months ahead.
To promote new tea flavors, the brand offered free merchandise to the 62% of drinking-age millennials avoiding the alcohol-free movement.
NFL champs Eli Manning and Victor Cruz will demonstrate how to make game-day recipes in a special episode of the beer brand's online cooking series.
The deal addresses the need to measure both business outcomes and brand impact for ads amid a media marketplace fragmented between linear and streaming TV.