Restaurants, airlines and retailers, including Amazon, were absent from the top 10 list that looks at factors like brand reputation and value.
Appearing in apps, social channels and geotargeted media, the game aims to reach users at 230,000 bars and restaurants nationwide.
Users can see information that apps and websites gather about them and prevent the data from being linked to their Facebook accounts.
Dove is the first brand to make the top 10 list with a cause-driven message around the underrepresentation of women in media.
A U.K. campaign for the limited release of Spicy Chicken McNuggets includes integrations with Snapchat, bringing posters to life through AR.