by Robert Williams | Sep 17, 2021 | Uncategorized
With the help of nine athletes in its new Social Squad, PepsiCo's sports-drink brand is leaning more into mainstream mobile channels to organically reach younger users.
by Robert Williams | Sep 10, 2021 | Uncategorized
A new microsite by the aerospace giant shows mobile users an immersive view of how dying satellites can be repaired and refueled while still orbiting Earth.
by Robert Williams | Sep 3, 2021 | Uncategorized
Offering more transparency into the zeitgeist, Snapchat Trends gives marketers competitive intelligence and another way to gauge consumer sentiment around a brand, product or campaign.
by Robert Williams | Aug 27, 2021 | Uncategorized
The burger chain's celebrity tie-ups are a key part of driving app downloads and expanding membership in its new mobile-based loyalty program.
by Robert Williams | Aug 20, 2021 | Uncategorized
Chipotle, Hot Topic and Jack in the Box are among the marketers that have established a foothold on the group chat platform.
