The platform sees an opportunity to expand into other aspects of personal health such as sleep and anxiety, while extending its reach among a broader group of consumers.
By emphasizing training tips from professionals like the Celtics' Jayson Tatum, a new app-based series helps to position the sports drink brand as supportive and authentic.
Before selling the new Spectacles to the public, the company is distributing the device to select creators who make augmented reality Lenses for Snapchat.
In development for ABC, "#Followme" includes challenges featuring M&M's, Skittles as Orbit that contestants must complete as they try to grow their social media following.
As marketers seek to reach consumers on their phones, including iPhone users who aren't opting into tracking, contextual targeting has taken precedence.