The spirits maker's push to give consumers and brands a way to take action against hate speech comes as Facebook agrees to a MRC brand safety audit.
Fifty-nine percent of CMOs predict their marketing budgets will lift in 2021, an outlook Gartner warns may be too optimistic during the pandemic.
Adding around 30 brands in 24 hours, the growing boycott also now includes Colgate-Palmolive and Beam Suntory.
Starbucks, which hasn't joined the boycott, is among a growing number of brands pulling ads across social media platforms.
Some brands like Starbucks are pulling their ad spend across all social media as pressure mounts for these platforms to curb hate speech.