With the help of nine athletes in its new Social Squad, PepsiCo's sports-drink brand is leaning more into mainstream mobile channels to organically reach younger users.
A new microsite by the aerospace giant shows mobile users an immersive view of how dying satellites can be repaired and refueled while still orbiting Earth.
Offering more transparency into the zeitgeist, Snapchat Trends gives marketers competitive intelligence and another way to gauge consumer sentiment around a brand, product or campaign.
The burger chain's celebrity tie-ups are a key part of driving app downloads and expanding membership in its new mobile-based loyalty program.
Chipotle, Hot Topic and Jack in the Box are among the marketers that have established a foothold on the group chat platform.