Intended for a global audience, the “10 Billionth Capsule” video marks a milestone for Nutrition International’s Vitamin A programme.
Led out of it’s Shanghai office, WE Red Bridge has created an integrated team to handle the account, combining talent in the fields of insights, consumer, creative, digital, and corporate PR.
Barber will report to Global CEO of Havas’ creative network, Chris Hirst, who was appointed to his own position in January of this year.
The campaign will feature statues of Sanrio characters dressed in cute costumes as store owners at seven designated fresh markets in Kowloon and the New Territories, in what they describe as a “‘kawaii’ parade.”
The network is made up of a combination of digital panels - which allow motion between them - providing the ability for complex animated ads and image-flow presentation.