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Instagram Stories rolls out in-app shopping globally

Instagram is scaling up its in-app shopping capabilities, rolling out the ability to buy things via its ephemeral Stories service globally. It's also launching a personalised 'shopping channel' within its Explore section. In the UK, Marks & Spencer will be one of the...

Vertical video ads are coming to YouTube

YouTube is embracing vertical video ads to let brands "provide a more seamless mobile experience" for viewers, it revealed at Dmexco today (12 September) where it also revealed plans to sell advertisers video ads based on users' personalised home feeds. Advertisers...