by Ravi Balakrishnan | Aug 23, 2019 | News, Red Fuse, Saurabh Saksena, Wunderman Thompson Malaysia
Saurabh Saksena has left Wunderman Thompson Malaysia as its CEO to take over as president of the India operations of Red Fuse, a WPP agency dedicated to Colgate-Palmolive. Saksena will be based in Mumbai. This marks his return to India after a near three year stint in...
by Ravi Balakrishnan | Aug 23, 2019 | Hakuhodo India, Maruti Suzuki, News, Nexa, Ranveer Singh, Sabuj Sengupta
India’s largest automaker Maruti Suzuki has launched a campaign for its XL6 multi-purpose vehicle called ‘Feels Just Right’. Created by Hakuhodo India, the launch campaign for the vehicle, that is part of the company’s premium Nexa range, is built around a series of...
by Ravi Balakrishnan | Aug 22, 2019 | 4As Malaysia, FYI, Irene Wong, Malaysian Effies
Irene Wong The Association of Accredited Advertising Agencies of Malaysia has announced a call for entries for the Malaysian Effie Awards. This year, there are three new categories: entertainment and sports; financial cards, and new product or service introduction The...
by Ravi Balakrishnan | Aug 22, 2019 | DAN Vision for Creative, Dentsu Aegis Network India, News
Dentsu Aegis Network India has launched ‘DAN Vision for Creative’, a machine-learning based tool to determine how a piece of creative work is likely to perform. A note from DAN India said: “Through its sophisticated technology, it endeavours to accurately present a...
by Ravi Balakrishnan | Aug 22, 2019 | Dr Mumbo, KFC India, Madame Tussauds, Zinger
It may surprise you to learn that one of Dr Mumbo’s secret passions is museums. Even the ones that are not strictly museums, but more like campy fairground exhibits – such as Madame Tussauds. Another of his abiding passions is fast food. But is there any purpose to be...
