by Ravi Balakrishnan | Jun 14, 2019 | Chen Kam Fatt, Doremus, FYI, Publicis Groupe Hong Kong
Publicis Groupe Hong Kong has appointed Chen Kam Fatt as managing partner of strategy and transformation. He was most recently regional planning director for Asia-Pacific at Doremus an Omnicom group agency, specialising in B2B communication. He has previously led...
by Ravi Balakrishnan | Jun 14, 2019 | MTR, News, OMD Hong Kong
OMD Hong Kong has successfully retained the business for the MTR Corporation, the mass-transit railway operator. This marks the extension of a relationship that is 17 years old. The last time the agency retained the business was three years ago, in July 2016....
by Ravi Balakrishnan | Jun 14, 2019 | News
Huawei’s mobile phone range has seen many of its critical brand health parameters go into a tailspin after its parent company found itself at the centre of a trade dispute with the United States, according to research from YouGov. Its ‘buzz score’ – a measure of what...
by Ravi Balakrishnan | Jun 13, 2019 | Brand Safety, Facebook, FYI, IAS
Integral Ad Science has partnered with Facebook to create a brand safety solution. It ensures that ads placed across the various formats offered by the social network do not appear next to inappropriate or undesirable content. The brand safety tool is in addition to a...
by Ravi Balakrishnan | Jun 13, 2019 | Burson Cohn & Wolfe, Cassandra Cheong, FYI, Jeffrey Yu
Jeffrey Yu Cassandra Cheong PR firm Burson Cohn & Wolfe has hired Jeffrey Yu and Cassandra Cheong as market leaders for Shanghai and Singapore. Yu moves from 180 Digital Inc where he was senior vice president. Cheong moves from The Hoffman Agency where she was...
