by Ravi Balakrishnan | Dec 20, 2019 | Features, Fuji Xerox, Susie Wong
Through the year, the role of chief marketing officers – especially global CMOs – has come in for a lot of questioning. What’s your take on the evolution of the role? “The traditional CMO was the creative storyteller or chief marketing communications person. The...
by Ravi Balakrishnan | Dec 20, 2019 | Features, Fuji Xerox, Susie Wong
Through the year, the role of chief marketing officers – especially global CMOs – has come in for a lot of questioning. What’s your take on the evolution of the role? “The traditional CMO was the creative storyteller or chief marketing communications person. The...
by Ravi Balakrishnan | Dec 19, 2019 | FYI, Havas Group India, Shobiz
Havas Group India has acquired Shobiz, an experiential specialist agency. This marks its third acquisition in the country this year after user experience specialist Think Design and digital agency Langoor. The Mumbai-headquartered Shobiz was founded in 1982, and...
by Ravi Balakrishnan | Dec 19, 2019 | COMvergence, FYI, GroupM
According to COMvergence projections, GroupM has crossed over $50 billion in annual billings for the first time. In addition three of its agencies were in the global top five: Mindshare at two, Mediacom at four and Wavemaker at five. MediaCom claims the highest growth...
by Ravi Balakrishnan | Dec 19, 2019 | Coca-Cola, Coke Studio Pakistan, Features, Sadaf Zarrar
At the 12 season mark, Coke Studio Pakistan is among the longest running branded content initiatives. Why do you believe it has done so well there? “At the time the show began in 2007, the people of Pakistan needed something that spoke to how rich, diverse and...
