Home goods from the big box retailer are key to "Design At Your Door," and shoppable articles featuring the products will appear on HGTV.com.
Building on prior ads like "The Talk" and "The Look," the creative asks white Americans to leverage their privilege to vote, donate and march for change.
The social giant stirred controversy in acquiring the popular image-sharing platform Giphy last month, but marketers shouldn't be surprised by further consolidation in the broader tech landscape.
Blacking out channels in support of protests risks drowning out #BlackLivesMatter online, The Verge reported, while skepticism toward corporate track records is growing.
Each company now owns one-third of Blockgraph, which bolsters brands' ability to use data for TV ad-targeting in a privacy-minded way.