The layoffs, representing about 40 people, hit all departments and levels of seniority, people close to the company told Business Insider.
Produced with Vox Creative and The Who We Are Project, the effort builds on Ben & Jerry’s work as "an aspiring social justice company."
The generation's brand awareness "bucket is leaking," Morning Consult found, while digitally-oriented companies are seeing their favor rise with the fickle cohort.
If it takes place, the deal has the potential to seriously shake up the digital media sector, as Walmart will gain access to a powerful wedge against rivals like Amazon.
In an internal memo obtained by CNBC, Kevin Mayer said "we expect to reach a resolution very soon," a potential nod to the platform getting acquired.