A sweepstakes saluting everyday bosses, such as moms and teachers, comes as Coke sunsets Tab and makes other big tweaks to its beverage portfolio.
Amid the Trump administration's continued aggression, the platform is making a case for saving its business in a way that doesn't directly address its political woes.
A recent move to debut Pixar's upcoming "Soul" on Disney+ is indicative of the entertainment giant's strategy — and a grim portent for theater owners.
Debuting as the Justice Department appeals an injunction against a ban on new downloads of the app, the effort could reassure brands and users.
With the pandemic putting localization and personalization in the spotlight, the marketer sees digital as better-suited to deliver the goods than traditional media, executives said at Advertising Week.