With gamified and social media elements, BeApp looks to innovate in a crowded virtual performance space commanded by platforms like Twitch and Facebook.
The rainbow-free design drew criticism in its past pure white iteration, but a more muted gray offering could read as appropriate this year given the pandemic.
Deborah Wahl spoke at the MMA's first virtual Impact conference about how changes made to address the pandemic could prove long-lasting, including a bigger focus on online shopping and localization.
Research shows consumers are putting more value on brands that treat their employees well during the pandemic, but the crisis has sharply amplified labor tensions.
Ahead of the NewFronts, YouTube is unifying and expanding its premium video ad offering with an emphasis on areas that are booming during the pandemic.