Debuting with a holiday collection that includes tree ornaments and an ugly sweater, Golden Arches Unlimited sells gear that isn't available elsewhere.
Company vet Conny Braams, EVP of Unilever Middle Europe, is stepping up as the CPG giant's first chief digital and marketing officer.
The P&G brand wants to help women business leaders score a fair share of the $730 billion forecast to be spent around the holidays.
Created with The Martin Agency, the brand's first seasonal campaign since 2016 includes digital recipes, e-commerce and OOH elements.
The Global Digital Media Center of Competencies brings together digital talent from four ad holding companies, but is led by Nestlé marketers.