by Peter Adams | Aug 5, 2020 | Uncategorized
As bedrock tools like cookies enter their final days, major advertisers, agencies and publishers have created a group focused on safeguarding both personalization and user privacy.
by Peter Adams | Jul 31, 2020 | Uncategorized
The news came as part of blockbuster results that saw the company's "other" category, which mostly consists of advertising sales, grow 41% to $4.22 billion.
by Peter Adams | Jul 31, 2020 | Uncategorized
In order to retain the interest of new customers, Kraft Heinz will increase its working media dollars by 40% in H2, while Kellogg is pursuing a similar playbook.
by Peter Adams | Jul 30, 2020 | Uncategorized
Procter & Gamble, Mondel?z and Clorox beta tested Performance Dashboards, which could better position the retailer against rivals like Amazon and Google.
by Peter Adams | Jul 29, 2020 | Uncategorized
Shot in-house and with Wix employees, the website builder brand's latest marketing effort acts as a mea culpa to win back online haters.
