Rolling out ahead of the key holiday season, the agreement grants the group's clients access to special perks such as a new incubator program.
On its earnings call, Omnicom said it would pursue acquisitions in areas like digital transformation, commerce and media — a tack competitors could follow.
The firm, which claims to track nearly 90% of digital ad spend, will apply machine learning and Google's FLoCs to keep tabs on unauthenticated traffic.
An effort aimed at empowering city youth includes a short film and playable basketball art installations in markets like New York.
Seasonal efforts from brands like OshKosh B'gosh focus on building confidence and deploying robust digital investments as concerns mount over the COVID-19 delta variant.