As part of the deal, the CPG giant will work with local communities to open up youth access to soccer at the collegiate level and beyond.
A fresh investment from Goldman Sachs will be put toward an "aggressive" M&A strategy as the ad-tech company looks to capitalize on the demand for cookie alternatives.
Growing investments don't necessarily reflect confidence, as less than half of respondents described their current strategy as "very effective."
Epsilon, the ad holding group's data-marketing arm, will pair its identity solution with Unified ID, a cookie alternative that continues to gain traction.
Consumers who got close enough to scan giant codes worn by pro runners received a rebate for a 12-pack of Coors Pure, its first organic brew.