The move is neither unprecedented in tech nor unexpected from Google, but a fiery response speaks to its industry-rattling implications.
From grocery to big box stores, retailers have ramped up their ad offerings in recent months, but executives at NRF’s Big Show harped on how smartly leveraging data will be critical for success.
Marketing executives at the NRF's Big Show dished on how taking a hard look at the numbers led to difficult — but necessary — decisions in devising a turnaround.
The debut campaign for Bud Light Seltzer launches around the NFL playoffs with ads taking place in a new setting of Seltzer, Pennsylvania.
In a statement, the retailer's CEO Marvin Ellison called out Thalberg's expertise in building "culturally resonant brands."