by Peter Adams | Oct 26, 2021 | Uncategorized
Building out an e-commerce platform and retooling focus to win back young users are tall orders as the company contends with a laundry list of challenges.
by Peter Adams | Oct 26, 2021 | Uncategorized
Across four days in New York, marketers stepped out of their comfort zones with optimism that occasionally belied ongoing supply chain and engagement issues.
by Peter Adams | Oct 25, 2021 | Uncategorized
A couponing push drove six times higher conversion rates than past efforts, helping the brand gain relevancy with key young cohorts, an exec said at Advertising Week.
by Peter Adams | Oct 22, 2021 | Uncategorized
Discussing the results with analysts, CEO Evan Spiegel said that the iPhone maker's proprietary measurement solutions "did not scale as we had expected."
by Peter Adams | Oct 22, 2021 | Uncategorized
At Advertising Week, Global Vice President of Consumer Experience Jon Halvorson emphasized that efficiency is driven by smarter creative and a simpler media plan.
