As bedrock tools like cookies enter their final days, major advertisers, agencies and publishers have created a group focused on safeguarding both personalization and user privacy.
The news came as part of blockbuster results that saw the company's "other" category, which mostly consists of advertising sales, grow 41% to $4.22 billion.
In order to retain the interest of new customers, Kraft Heinz will increase its working media dollars by 40% in H2, while Kellogg is pursuing a similar playbook.
Procter & Gamble, Mondel?z and Clorox beta tested Performance Dashboards, which could better position the retailer against rivals like Amazon and Google.
Shot in-house and with Wix employees, the website builder brand's latest marketing effort acts as a mea culpa to win back online haters.