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How to get ahead of the game: gaming as a media channel

From creative freedom to the ability to reach elusive audiences, Peter Jacobs and Luke Aldridge, Client Partners at Dentsu Aegis Network, take a look at what makes gaming’s offering distinct Gaming is at an all-time high in 2020 and will continue to grow as technology...

How shoppable video can unlock additional revenue for advertisers

From hot-spotted product galleries to 360° virtual showrooms, Les Seifer, VP head of creative, and Nick Woodford, global content and engagement manager at Unruly/Tremor Video, explore the innovative possibilities of shoppable video for the IAB UK Guide to Digital...