by Open Mic | Apr 13, 2021 | Uncategorized
Influencer has today announced the launch of their new technology platform, Waves. Waves by Influencer offers brands and agencies full end-to-end data transparency around their influencer marketing campaigns, achieved through real-time campaign data and insights,...
by Open Mic | Apr 12, 2021 | Uncategorized
Aprais, the global leaders in building stronger business relationships, will join the likes of Facebook and TikTok in sponsoring this year’s WFA Global Marketer Week. The event will run remotely from April 20 to 22, meeting for breakfast in the Americas, lunch in EMEA...
by Open Mic | Mar 13, 2021 | Uncategorized
The common currency that has been used consistently across every Demand Side Platform (DSP), Data Management Platform (DMP) and, in fact, everything that the digital advertising ecosystem has been built on over the past 14 years since the dawn of programmatic – the...
by Open Mic | Mar 2, 2021 | Advertising
With unprecedented circumstances emanating from the ongoing global pandemic, we have probably got to the point when it’s finally fair to conclude that marketers across industries have already adjusted to the new normal. Due to prolonged lockdowns imposed by...
by Open Mic | Feb 22, 2021 | Uncategorized
It’s undeniable that 2020 was a year like no other. For retailers and consumers alike, it was marked by lockdowns, closed shops, and severe restrictions to go just about anywhere. But if you think about it, 2020 wasn’t just negatives. The pandemic gave brands a major...
