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Why influencer marketing will continue to thrive

How have brands such as Glossier and Telfar cultivated communities of brand ambassadors to build brand loyalty? Reena Rai, Pinterest’s creator lead explains. Influencer marketing is one of the most innovative facets of the digital marketing mix. It has evolved at a...

Why transforming your customer experience is hard: it’s everywhere

In today’s experience economy, whether B2C or B2B, to differentiate your company you need to build frictionless, memorable, exceptional customer experiences. This has become a top priority for businesses when it comes to making a difference in their market.  ...

Customer experience is key to B2B digital transformation success

For years, established business-to-business (B2B) companies have been largely conservative and resistant to change, be they manufacturers, wholesalers, distributors or service providers catering towards enterprises and businesses.   While consumer products and...