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How important is an influencer marketing data platform?

If you work in the influencer marketing industry, as either a brand or a content creator, you can appreciate the importance data holds in the influencer marketing decision making process. Understanding the data behind influencer marketing campaigns is the first step...

Driving diners back to restaurants in the Covid-19 era

It’s fair to say no one was expecting the massive disruptions brought on by the Covid-19 pandemic. From the way we shop to where we eat, the crisis has left a lasting impact on UK consumers and the high street alike. This unprecedented upheaval meant the quick-service...