by Open Mic | Aug 5, 2020 | Uncategorized
How have brands such as Glossier and Telfar cultivated communities of brand ambassadors to build brand loyalty? Reena Rai, Pinterest’s creator lead explains. Influencer marketing is one of the most innovative facets of the digital marketing mix. It has evolved at a...
by Open Mic | Jul 31, 2020 | Uncategorized
Indi Birdee is the co-founder and head of strategy for AI Music, the category defining adaptive audio platform that leverages the latest artificial intelligence and machine learning techniques to generate and adapt music in real-time, for a variety of brand and...
by Open Mic | Jul 29, 2020 | Uncategorized
In today’s experience economy, whether B2C or B2B, to differentiate your company you need to build frictionless, memorable, exceptional customer experiences. This has become a top priority for businesses when it comes to making a difference in their market. ...
by Open Mic | Jul 27, 2020 | Uncategorized
For years, established business-to-business (B2B) companies have been largely conservative and resistant to change, be they manufacturers, wholesalers, distributors or service providers catering towards enterprises and businesses. While consumer products and...
by Open Mic | Jul 21, 2020 | Uncategorized
A report published by Influencer and GlobalWebIndex has found that two thirds of consumers think they will use social media to the same extent once restrictions are lifted. This comes as the report also finds that 72% of consumers who follow influencers in the U.S....
