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Aprais announces sponsorship of WFA Global Marketer Week

Aprais, the global leaders in building stronger business relationships, will join the likes of Facebook and TikTok in sponsoring this year’s WFA Global Marketer Week. The event will run remotely from April 20 to 22, meeting for breakfast in the Americas, lunch in EMEA...

What happens when our common currency becomes uncommon?

The common currency that has been used consistently across every Demand Side Platform (DSP), Data Management Platform (DMP) and, in fact, everything that the digital advertising ecosystem has been built on over the past 14 years since the dawn of programmatic – the...

Gaming in the time of Covid: why 2021 is different

With unprecedented circumstances emanating from the ongoing global pandemic, we have probably got to the point when it’s finally fair to conclude that marketers across industries have already adjusted to the new normal. Due to prolonged lockdowns imposed by...

Get the most effective advertising with drive-to-store

It’s undeniable that 2020 was a year like no other. For retailers and consumers alike, it was marked by lockdowns, closed shops, and severe restrictions to go just about anywhere. But if you think about it, 2020 wasn’t just negatives. The pandemic gave brands a major...