by Olivia Atkins | Aug 22, 2019 | Uncategorized
China, as we know, is transforming from an export-driven economy to a consumer-driven one. But sometimes it can still be a daunting place for Western marketers to crack, especially given its complex media ecosystem. The Drum spoke to iPinYou, a marketing technology,...
by Olivia Atkins | Aug 20, 2019 | Uncategorized
Advertising platform Cavai has hired five new employees to its global team. Ed Preedy, Fabian Bjørne-Larsen, Dan Jones, George Seed and Julia Smith have joined the company, assisting its expansion across the Nordics and Europe. Preedy joins as global CRO and will...
by Olivia Atkins | Aug 20, 2019 | Uncategorized
Live experience agency Marble LDN was tasked with designing and producing the entire third iteration of CogXfestival, the biggest AI festival outside of China. To celebrate the third year of the festival of AI and Emerging Technology, CognitionX enlisted Marble to...
by Olivia Atkins | Aug 20, 2019 | Uncategorized
Danone has unveiled Actimel Fruit & Veg Cultured Shots in the UK, as a way of revolutionising the juice and smoothie category. Created by global independent branding and innovation agency Dragon Rouge, the new Actimel Fruit & Veg Cultured Shots are aimed at younger...
by Olivia Atkins | Aug 16, 2019 | Uncategorized
Isobar China Group will support its clients' digital transformation by adding to its executive team. Tammy Sheu and Britney Pai have been promoted to CEO and chief growth officer respectively. Alvin Huang will also lead the development of end-to-end commerce...
