by Olivia Atkins | May 4, 2021 | Uncategorized
2020 saw huge growth for the subscription economy. In light of this stellar growth Braze, a leading customer engagement platform, hosted a panel session as part of The Drum’s Digital Transformation Festival to debate the rise of direct to consumer brands and the...
by Olivia Atkins | Apr 12, 2021 | Uncategorized
“We're not entering a cookie-less world,” said Janet Balis, customer and growth market leader and CMO practice leader at EY Americas. “We're entering a third-party cookie-less world. That needs clarifying and differentiating.” As talk of the death of the cookie...
by Olivia Atkins | Jan 25, 2021 | Uncategorized
Throughout the year, AT&T’s advertising company Xandr, in partnership with The Drum, has been evaluating consumer behaviours in digital advertising. Now, in this new short series, we interview three consumers across different demographics to further understand their...
by Olivia Atkins | Jan 25, 2021 | Uncategorized
As 2020 draws to a close, Xandr, in partnership with The Drum, has created a short series featuring insight from Mindshare and Capgemini as well as consumer opinions as it delves deep into three key ways consumer behaviour has permanently changed as a result of the...
by Olivia Atkins | Dec 10, 2020 | Uncategorized
Throughout the year, AT&T’s advertising company Xandr, in partnership with The Drum, has been monitoring the evolution of consumer behaviour towards the digital advertising industry and how, in a constantly changing marketplace, advertisers are striving to deliver...
