by Olivia Atkins | May 26, 2020 | Uncategorized
TikTok (formally known as "Musically") is a fun app that lets Gen Z (and lately also Millennials and families) create short-form videos and share them with millions of users all over the world that can engage through likes, comments, shares and even duets. Creating...
by Olivia Atkins | May 26, 2020 | Uncategorized
TikTok (formally known as "Musically") is a fun app that lets Gen Z (and lately also Millennials and families) create short-form videos and share them with millions of users all over the world that can engage through likes, comments, shares and even duets. Creating...
by Olivia Atkins | May 19, 2020 | Uncategorized
Brands are adopting a more OTT-heavy ad strategy to reach audiences in lockdown according to Sam Bloom, chief executive officer at Camelot. OTT firm Roku has been unlocking this data to help migrate brands into the channel. “The biggest challenge going forward is how...
by Olivia Atkins | May 18, 2020 | Uncategorized
“COVID has been the catalyst for digital transformation at scale,” according to Publicis chief operating officer, Jo Coombes. The pandemic has undoubtedly forced many businesses to transform their offerings and move into a more online format to meet the changing...
by Olivia Atkins | May 14, 2020 | Uncategorized
The impact of fake news and the distribution of misinformation has had unprecedented repercussions during this pandemic, endangering the lives of those who read – and believe –the false headlines about Covid-19 cures and beyond. So how can brands acclimatise to these...
