by Olivia Atkins | Oct 15, 2020 | Uncategorized
COVID-19 has disrupted the world as we know it and changed consumer behaviour beyond recognition, but the crisis has also accelerated trends including the evolution of the consumer journey. Public transport use has reduced immensely following concerns over safety in...
by Olivia Atkins | Sep 23, 2020 | Uncategorized
The winner of the much anticipated Don’t Make Ads, Make TikToks challenge, hosted by The Drum, has been decided. And there’s a plot twist. The judges and The Drum readers have some very different views! The initiative, by The Drum and TikTok, dared adland creatives to...
by Olivia Atkins | Aug 24, 2020 | Uncategorized
Creativity has proved more important than ever during the lockdown, and The Drum and TikTok challenge urging creatives to take to TikTok to express their creativity is proving that the outbreak might be upending traditions. The #dontmakeads initiative encourages...
by Olivia Atkins | Aug 24, 2020 | Uncategorized
Creativity has proved more important than ever during the lockdown, and The Drum and TikTok challenge urging creatives to take to TikTok to express their creativity is proving that the outbreak might be upending traditions. The #dontmakeads initiative encourages...
by Olivia Atkins | Aug 19, 2020 | Advertising
Why are creatives jumping on TikTok? And what kind of creative canvas does it provide for the advertising industry? Let’s find out. For The Drum’s Don’t Make Ads, Make TikToks challenge in partnership with TikTok for Business, senior creatives show how they...
