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The rise of the subscription economy

2020 saw huge growth for the subscription economy. In light of this stellar growth Braze, a leading customer engagement platform, hosted a panel session as part of The Drum’s Digital Transformation Festival to debate the rise of direct to consumer brands and the...

Experience matters: how consumer behaviour has changed in 2020

As 2020 draws to a close, Xandr, in partnership with The Drum, has created a short series featuring insight from Mindshare and Capgemini as well as consumer opinions as it delves deep into three key ways consumer behaviour has permanently changed as a result of the...