by Olivia Atkins | Oct 23, 2021 | Uncategorized
With not long to go until Black Friday rolls around, brands and retailers are figuring out how to stand out in today’s overly saturated marketplace. The pandemic made it more difficult for brands to get their message and product offerings across in line with evolving...
by Olivia Atkins | Oct 18, 2021 | Uncategorized
As agencies and brands have expanded internationally – whether through opening up shops abroad or gaining recognition overseas – their ability and desire to appeal to multiple markets grows stronger. But what effect does a more transatlantic approach have on...
by Olivia Atkins | Oct 14, 2021 | Uncategorized
Innovations should be celebrated; which is why marketers who have pushed the boat out this year and gone above and beyond with their campaign creativity are being immortalized at tomorrow’s The Drum Awards for Digital Industries, formerly known as the DADIs. The event...
by Olivia Atkins | Oct 8, 2021 | Uncategorized
Perhaps the rise of the non-fungible token (NFT) should come as no surprise; it has conquered the minds of crypto-collectors and art-lovers, and is now soon to bestow its presence among fashionistas. Following the close of Paris Fashion Week earlier this week, fashion...
by Olivia Atkins | Oct 8, 2021 | Uncategorized
The tribute runway show remembering late designer Alber Elbaz, which occurred earlier this week to close Paris Fashion Week, saw the release of a follow-up commemorative t-shirt collection that incorporates fashion with pioneering NFT technology. Elbaz’s fashion...
