by Nik Speller | Feb 22, 2021 | Uncategorized
For a first article in about two years, you would have thought I might have gone for a topic that’s a little more punchy; maybe something Covid-19 related, lockdown focused, or something else that screams for a click. But, no; instead, this Harry Potter style headline...
by Nik Speller | Feb 22, 2021 | Uncategorized
For a first article in about two years, you would have thought I might have gone for a topic that’s a little more punchy; maybe something Covid-19 related, lockdown focused, or something else that screams for a click. But, no; instead, this Harry Potter style headline...
by Nik Speller | May 20, 2020 | Uncategorized
If there’s one thing that has held influencer marketing back from fulfilling its true potential, it’s been the struggle to prove influence. It all seemed so easy; back when this industry started out - a customer’s ‘digital journey’ would prove cause and effect, with...
by Nik Speller | May 10, 2019 | Uncategorized
Trust is such a big topic in the world of influencer marketing and an incredibly tricky one too. It’s not something that can be easily defined, explained, or summarised in a simple soundbite. So, when a global study from UM appeared earlier this week, claiming that...
