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A letter of protest: Why I cut my Cannes Lion in half and sent it back

Dear Philip Thomas, I’d like to return my Lion. It used to stand for something. And now it’s broken. I called my mum when I heard the news we’d won. “It’s the Oscars of advertising mum.” I cried a bit. She cried. Like many creatives starting out I was skint. And I...

Advertainment: how to truly use entertainment in advertising

Advertising has historically been sold as being in support of entertainment, rather than as a true source of entertainment for consumers in its own right. Even when those advertisements are creative in their own right or license the most popular entertainment...

Why reviews can help with building client trust

Trust is the foundation of any long-lasting relationship, yet it’s often undervalued in many client-marketer relationships. Failing to build trust undermines customer loyalty and can damage a company’s revenue, so marketers should really prioritise trust and work on...

5 agency trends I've noticed after 7 years away from the industry

Ita Murphy is UK chief executive of SYZYGY, she's reporting on the changes in adland she's observed after a seven-year absence from the industry.  In 2012 I left the ad industry. At the time I’d been managing director at Mindshare for seven years and needed to...