by Nativo | Sep 18, 2018 | nativo, nativosbl, Sponsored
By Justin Choi, CEO, Nativo When Bill Gates first declared that “content is king” in a 1996 essay, he couldn’t have known just how right he would be. Today’s marketers intuitively and unquestioningly understand that they need content. However, once they create that...
by Nativo | Jun 29, 2018 | Sponsored
by Chris LoRusso, svp publisher solutions at Nativo These are challenging times for publishers. In addition to dealing with ad blocking, fraud, viewability, GDPR and changes to the Facebook algorithm, savvy publishers are also addressing challenges around website...
by Nativo | May 22, 2018 | nativo, nativosbl, Sponsored
By Justin Choi, CEO and founder of Nativo For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. Because these highly visible ads are mixed in with regular content, they...
