The carmaker is looking to its past financial relief efforts as a guide for what resonates with consumers amid economic downturn.
A new 30-second spot mirrors how stir-crazy consumers are heading online to socialize while social distancing, and shows how brands can navigate the uncharted waters of building assets at home.
Social distancing mandates upended in-person activations, leading brands like Chipotle to get creative with cultivating connections online. But can they sustain momentum once the pandemic subsides?
A 90-second hero spot and OOH placements from the soda brand feature real-life internet personalities goofing off to emphasize the importance of play.
Timed to International Women's Day, a move by the snack maker tailored a popular item's packaging to a campaign mission while maintaining the brand's core visual identity.