Players can dodge obstacles by responding to chat commands, but will inevitably lose as the automaker tries to send a clear message.
The Coca-Cola brand's “Refreshing AF” tagline and summer push play on the drink's "AF" initials and cheekily tie into the phrase that’s popular online.
Branded Mission creates a direct channel between brands and creators, potentially removing the need for agencies that offer influencer marketing services.
Building on a messaging platform from last year, the soda giant will dish out free slices of Pepsi-Roni Pizza on Friday and a fresh ad campaign this summer.
New tools help users manage interactions with advertisers, including blocking or reporting content and viewing an ad’s funding sources and targeting metrics.