The latest promotion for the limited-run menu item takes a unique approach in tapping Twitter to steer the spot's creative direction.
With a kid-friendly spin on the "Hold My Beer" meme, the new ads lean into lighthearted humor and liken the benefits of fruit to gaining superpowers.
Spurred by a continuation of pandemic-induced changes to consumers' habits, mobile usage continues to soar, App Annie found.
Along with providing access to first-party data, the deal lets CPG advertisers offer a multi-retailer checkout experience directly from ads on Yahoo sites.
The social video app hit the 1 billion user mark in September and is forecast to reach 1.5 billion monthly active users toward the end of 2022.