A creative new spot addresses the nature gap and urges people to reset their "normal" lives during the pandemic via exploration.
The seasonal effort debuts earlier than ever and delivers an upbeat tone as a gift for consumers during a difficult year, CMO Mary Alderete said.
After a small summer pilot drove nearly 14,000 social engagements and a 174% lift in purchase intent, the AB InBev brand is planning a national run around Thanksgiving.
A digital content effort highlights 10 artisans from around the globe and centers on championing the dignity of work during a tough year.
In the wake of the pandemic and protests sparked by racial injustice, the bar is higher for purpose-driven marketing to have the same impact as years past, panelists said during Advertising Week.