by Nadia Cameron | Jan 20, 2022 | B2B marketing, crm, customer service, digital marketing, HubSpot, marketing automation, marketing technology
Adopting marketing technologies often goes hand-in-hand with a desire to automate communications and customer engagement. But for the team at Australian ticketing platform provider, Humanitix, seamless integration of CRM into every step of its operating model has...
by Nadia Cameron | Jan 20, 2022 | adtech, Alida, Databricks, digital advertising, digital marketing, Highspot, marketing technology, martech, mParticle, Placer.ai, Unbounce, Upwave
All the latest martech and adtech news from mParticle, Placer.ai, Unbounce, Highspot, Databricks, Alida, Upwave and Daasity.
by Nadia Cameron | Jan 19, 2022 | CMO role, CMO50, Healthcare, marketing careers, marketing leadership, marketing strategy
Taking a brave step as a marketer does pay off when your foundations are right, says Nicole Papoutsis, who is now looking towards her next professional endeavour after departing IVF business, Genea.
by Nadia Cameron | Jan 19, 2022 | adtech, data warehousing, digital advertising, marketing technology, martech, Mergers and acquisitions, metaverse, programmatic advertising, S4Capital
Sir Martin Sorrell’s S4Capital enterprise is kicking off a US$150 million fund to invest in early-stage tech players with their sights on the marketing and advertising industries.
by Nadia Cameron | Jan 18, 2022 | Bench, chief digital officer (CDO), digital advertising, digital marketing, digital strategy, FMCG, non-alcoholic category, programmatic advertising
More than 1.6 million unique impressions, a 30 per cent uplift in sales and a wider understanding of audiences open to non-alcoholic beverages are just a few wins for Lyre’s Spirit Company following a Covid-fuelled digital advertising play.
