by Nadia Cameron | Feb 24, 2021 | coles, Coles Group, Financial results, omnichannel retailing, retailing, Woolworths Group
Record ecommerce growth and digital engagement has proven a key growth contributor for Australia’s two supermarket giants as both report their half-yearly financial results.
by Nadia Cameron | Feb 23, 2021 | Facebook, media companies, news media
Days after flicking the off switch on Australian news content across its platform, Facebook will reinstate such content in coming days following Federal Government amendments to the News Media Bargaining Code.
by Nadia Cameron | Feb 23, 2021 | digital advertising, digital marketing, Display Advertising, Interactive Advertising Bureau (IAB) Australia, market research, video advertising
Australia’s digital advertising market experienced a robust comeback during the last quarter of 2020, reporting nearly 30 per cent spend increases compared to Q3 and over 20 per cent growth year-on-year buoyed by significant video advertising spend.
by Nadia Cameron | Feb 22, 2021 | Binge, brand strategy, marketing strategy, Partnerships, Streaming services
The more diverse and open-minded your partnership portfolio approach is, the more opportunity you give yourself to learn, says Binge chief marketing officer, Louise Crompton.
by Nadia Cameron | Feb 19, 2021 | consumer engagement, COVID-19, Edelman, market research, Trust
Trust is at an all-time high across Australia’s government, media and corporate institutions according to the latest Edelman Barometer Index - even as the trust-inequality gap remains significantly larger here than globally.
