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There, I said it: Byte is unlikely to beat TikTok at its own game

As soon as TikTok gets in trouble (which happens often), the search for the Next Big Thing intensifies. Recently, Vine’s successor Byte is getting some press off TikTok’s ban in India and potential ban in the US. Currently, it’s the only notable video-only social...

ASAP, PLZ: a retro game about working in marketing

We’re incredibly privileged to be able to work from home. It’s a luxury not available to many. But, staying at home 24/7 still sucks. We’re fondly thinking back to our office lives: the meaningful relationships we formed (great for LinkedIn recommendations), soggy...

Parasocial: Twitch and the new normal of online relationships

Livestreaming platforms like Twitch offer unprecedented interaction between creator and audience. Most of the biggest livestreaming stars found success by building a direct relationship with a budding audience. Here, YRS TRULY’s creative director MJ Widomska explains...

I’m running an agency at 24. Here’s what I do differently

I founded my content marketing studio when I was 22. I’d already been a full-time social media freelancer for about three years, and I thought I’d been through it all - highs and lows with clients big and small, stints at advertising agencies, meetings and tedious...

Want your brand to be present on TikTok? Here are your options

If you work in marketing or lead a brand, you’re probably over 24. If you are over 24, there’s a good chance you’re not on TikTok. TikTok is a social media network, not unlike the now-defunct Vine but with more features and better tech. Its core offering lies in short...