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How contextual targeting puts publishers back in control

With the demise of the third-party cookie fast approaching, publishers have a unique opportunity to tap into contextual advertising to improve campaign performance and monetization, writes DoubleVerify’s senior vice-president of publisher sales and client services...

How publishers can win as privacy takes center stage

Amid the increasingly complex conversation surrounding data privacy in advertising, publishers have often been an afterthought. However, modern publishers have a unique opportunity to protect audiences’ privacy while diversifying their revenue streams, writes Mimi...