by Mike Nutley | May 6, 2021 | Uncategorized
2020 was the year many brands stopped talking about advanced TV and started using it. Hilton Hotels used custom-built audiences to reach only their best prospects. SodaStream created 80 hyper-local campaigns, each centered around a particular Boots store. Just Eat...
by Mike Nutley | May 6, 2021 | Uncategorized
The era of advanced TV advertising has begun, creating new capabilities for the medium and promising to make television advertising even more effective. But it also means greater complexity for the broadcasters, advertisers and agencies trying to unlock those...
by Mike Nutley | Apr 9, 2021 | Uncategorized
One dramatic effect of the pandemic has been the sudden acceleration of trends that were already apparent before the virus hit. For some companies, it was a holt to eCommerce. Among these trends for marketers is the adoption of agile marketing. Agile Marketing...
by Mike Nutley | Mar 11, 2021 | Uncategorized
E-commerce has been growing steadily for a number of years, but 2020 saw a step change in the amount of shopping done online. Driven by the Covid pandemic, substantial digital transformation has happened in just months, according to the e-commerce platform,...
by Mike Nutley | Mar 11, 2021 | Uncategorized
E-commerce has been growing steadily for a number of years, but 2020 saw a step change in the amount of shopping done online. Driven by the Covid pandemic, substantial digital transformation has happened in just months, according to the e-commerce platform,...
