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What’s stopping you using advanced TV advertising?

2020 was the year many brands stopped talking about advanced TV and started using it. Hilton Hotels used custom-built audiences to reach only their best prospects. SodaStream created 80 hyper-local campaigns, each centered around a particular Boots store. Just Eat...

Navigating today’s TV

The era of advanced TV advertising has begun, creating new capabilities for the medium and promising to make television advertising even more effective. But it also means greater complexity for the broadcasters, advertisers and agencies trying to unlock those...

Achieving agility in the face of change

One dramatic effect of the pandemic has been the sudden acceleration of trends that were already apparent before the virus hit. For some companies, it was a holt to eCommerce. Among these trends for marketers is the adoption of agile marketing.  Agile Marketing...